Digital Marketing Blog: Insights from Experts

Paid Search, Paid Social

Paid Search vs Paid Social – What’s Better?

Businesses can’t (and shouldn't) market everywhere all the time. We take a good look at the pros and cons of[...]

October 22, 2020

Google Ads, Paid Search

What is Paid Search?

Search engine advertising, or paid search, is an important part of any business’ online marketing strategy. Learn how to get[...]

October 12, 2020

Facebook, Instagram

Your Guide to the New and Improved Facebook and Instagram Shops

Facebook and Instagram have made some much-needed, long-awaited changes to their Shopping setups. Use this guide to power up your[...]

September 23, 2020

Guides, LinkedIn

How to Use LinkedIn Stories for Your Business

Here's how authentic LinkedIn Stories with photos, video, stickers and more will help your business stand out on this professional[...]

September 10, 2020

Guides, Instagram

Your Guide to Instagram Reels for Business

Instagram Reels is a new social media video feature recently rolled out in 50 countries. Here's how businesses can make[...]

August 19, 2020

Paid Social

10 Rising Jobs in Paid Social

Just as social media algorithms and strategy change all the time, so do social media job titles, descriptions and responsibilities.[...]

August 12, 2020

Paid Social

10 Steps to Create Amazing Paid Social Media Campaigns

It’s time to talk campaign strategy. What are the key steps to creating an epic, results-oriented ad campaign on social[...]

July 15, 2020

Guides, Paid Social, Social Marketing

Your Guide to Social Media Ad Algorithms

In 2020, you can make social media algorithms work for you and get your ads to show up in more[...]

May 27, 2020

Paid Social

What is Paid Social Media?

Paid advertising is a vital part of any digital marketing strategy. But what actually is it? What are the benefits[...]

May 18, 2020

Paid Social, Social Marketing

Organic vs Paid Social: What’s Better?

Whenever there’s two of something, there is debate about what gets more bang for your buck. So what’s better -[...]

May 12, 2020

Guides, Paid Social

Social Media Ad Formats – Your Complete Guide with Examples

Whether you’re new to social media advertising or a seasoned specialist, this guide will help you navigate the wide variety[...]

April 27, 2020

Marketing

Keeping your cows purple by feeding them digital grass

Back in 2002, in the now-mythical early era of digital and online marketing, marketing guru Seth Godin published his best-seller,[...]

April 2, 2020

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