Category: Analytics

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

Unlock the power of data: Proving the value of digital marketing

As digital marketing leads a constant evolution of consumer behavior, putting your business’ marketing messages in front of its audience[...]

Real-time marketing: Leveraging analytics to keep time on your side

When it comes to navigating digital and social media marketing, staying ahead of the curve is crucial. With 328.77 million[...]

How to understand Instagram insights

Move from reactive to proactive. Instagram insights take you out of the dark and illuminate what works and what doesn’t.[...]

What is social media analytics and why is it important?

Don’t talk to a wall. Match the numbers with personalities and know what drives them to you. Social media analytics[...]

TikTok for Business marketing strategy

Want to know how you can get the most out of a TikTok Ad campaign? Keep reading to find out[...]

How to grow your web traffic

Do you know where your web traffic comes from? Many business owners struggle to understand the importance of web traffic.[...]

The Secret Life of Data Analysts with Virginia Wheway, VP of Data, Koala 

On “Masters of Metrics”, Emma Lo Russo talks to Virginia Wheway, VP of Data and Analytics at Koala, about deploying[...]

How to Improve Your Ad Quality Score and Make Better Ads

Discover how you can improve the cost-effectiveness of your paid digital advertising by measuring the right metrics, like your Quality[...]

ROAS and Why it Matters For Your Business

Learn more about Return on Ad Spend (ROAS) - what it is, why it's important, how to calculate it and[...]

How to Make Organic Search Content Work Harder for You

Discover how to make organic search engine marketing work for you - then turn it into an amazing tool for[...]
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