Small Business

Small Business digital marketing services for growth

Feeling stuck in a marketing rut? Not sure where to begin or what to do next? You’re not alone. Many small businesses struggle to see real results from their marketing efforts. Digivizer’s Digital Marketing Insights Platform gives you easy access to real-time digital marketing insights and rapid decision making.

Unlock performance insights, clarity, and intelligence through features like Social Media Analytics, Paid Media Analytics, Web Analytics, Organic Search and Earned Media or through our Digital Marketing Services to make smart decisions, unlock your capabilities, and achieve the marketing success and growth you need.

Compare cross-channel all your social, search, web, organic, earned and paid media analytics.

Measure performance over time and by any period to inform your marketing strategy.

Engage with multiple social profiles across networks, in real-time – from a single dashboard.

TRUSTED BY BRANDS AROUND THE WORLD

FEATURES & BENEFITS

Intelligence you can trust

No more data confusion

Digivizer displays your marketing across social media, web, search and paid channels in a clear, actionable way, so you can understand exactly what’s working and what needs a tweak making digital marketing for small business a breeze.

Get crystal-clear insights

Stop guessing and start knowing. Digivizer takes the mystery out of your marketing insights, giving you the confidence to make decisions based on real data, not gut feelings. And if you’re not sure what to do with the insights our digital marketing services for small business can help.

Become a marketing mastermind

Learn customer secrets, discover hidden trends in what’s working and what’s not, tap into our extensive help and support articles, and make informed decisions that leave your competitors in the dust.

Take control of your marketing

Boost your bottom line

Stop feeling lost in data and start seeing real results. Digivizer cuts through the noise and shows you what’s driving performance, so you can optimize your marketing and watch those profits soar.

Crush your competition

Outsmart your competitors with laser-sharp insights. Digivizer gives you the intelligence to identify opportunities they miss, letting you steal the spotlight and dominate your market.

Build capability in your team

Empower your current team to drive results with the clarity of Digivizer insights or add our on-demand creative production and digital performance services for unparalleled success.

Digital marketing agency for small business

Tap into our services

Backed 100% by our platform, we eliminate guesswork with our small business digital marketing services, including Strategic Roadmaps, Digital Audits, Web Design, Paid Media, Social Content, Campaigns and SEO.

Grow your business

Digivizer is built and backed by a team of deeply experienced and specialized digital marketing experts with a proven track record growing brands big and small. We’ve helped businesses grow by delivering high-performance digital marketing solutions.

FEATURES & BENEFITS

CONNECTIONS

PRICING

Plans for every type of business

All of our plans include 30 days of historical social media, search and web performance data based on what accounts you have connected, all downloaded within a minute.
Our paid plans include a 30 day free trial.

Pay annually and save 15%

Free

Starter

Teams

Brands

Agencies

Enterprise

$19

$89

$379

$579

From

$579

Forever Free

/month, billed monthly

For anyone wanting to understand the value of digital marketing insights.

For start-up businesses, small teams and creators wanting to harness real-time insights for growth.

For growing teams focused on building more together.

For companies wanting to engage their entire marketing ecosystem, grow brand health and create strategies for growth.

For agencies wanting to access all digital marketing analytics in one platform and build trust, transparency and growth for each client.

For larger organizations wanting to centralize their global marketing data to improve and speed up decision-making.

Includes:

Free

Starter

Teams

Brands

Agencies

Enterprise

$16.15

$75.65

$322.15

$492.15

From

$492.15

forever free

/month, billed yearly

For anyone wanting to understand the value of digital marketing insights.

For start-up businesses, small teams and creators wanting to harness real-time insights for growth.

For growing teams focused on building more together.

For companies wanting to engage their entire marketing ecosystem, grow brand health and create strategies for growth.

For agencies wanting to access all digital marketing analytics in one platform and build trust, transparency and growth for each client.

For larger organizations wanting to centralize their global marketing data to improve and speed up decision-making.

Includes:

All of our agency services bundles offer savings between 10 and 20%!
Each bundle also includes access to the Digivizer Platform for complete transparency across performance and results.

Web, SEO, & Platform

Social Media Management & Platform

Social Media Management, Web & SEO Support & Platform

Paid Digital Media Management

Executive Thought Leadership

Create Your Own Plan

$819

$2089

$4389

US

$1989

$2789

From

$889

/month

For businesses requiring basic digital support and want to drive more customers to their website to take action, maximizing organic impact.

For brands ready to accelerate their social media management with always-on, high quality posts and stories that engage your target audience. Consistency across scheduling, content pillars and brand identity will help you feel polished and professional!

For brands who are looking for a new outsourced model that will help grow their organic presence across SEO and Social Media. Designed to create consistency across keywords and content pillars that amplify the brand contextually and visually to new audiences.

For brands who are ready to take it to the next level and engage an external marketing specialist partner to advertise with digital paid media. This program will help build and resource a digital marketing program to deliver leads and sales outcomes, whilst building a strong marketing capability and knowledge within their organization.

For larger brands wanting to amplify the leadership and future thought leadership activity of their executive team across LinkedIn. Specifically designed to be authentic with a customer built persona document for each executive to ensure polished and professional tone of voice across all content.

For marketing teams wanting bespoke Marketing Services and Paid Media Management. Choose from a wide range of services to best suit your needs.

Includes:

Monthly Account Management
Social Media Content Creation, Planning, Publishing, Community, Management x 2 channels (not including video).
12 Posts Per month/3 per week x 2 channels (Month 1 set up & style guidelines and approvals)
Digivizer Platform Teams Plan

Digital Strategy & Monthly Account Management
Organic Social Media Content Creation, Publishing & Community Management
1x Blog Creation Per Month
Website & SEO Maintenance
Digivizer Platform Teams Plan

Monthly Account Management
Website Hosting
Technical SEO Maintence & Health
Paid Ad Trafficking and Set Up
Paid Ad Strategy & Goal Forecasting
Digivizer Platform Teams Plan

Monthly Account Management & Executive Interview
1 x Article every 2nd month - published to LinkedIn
Min 3 content posting per week for LinkedIn
Monitoring of responses, connections and engagements
Reporting (must include Digivizer Analytics Platform for data collection)
Publishing article to website (assuming we have keys to publish for you) Digital Marketing Insights platform

$819

$2089

$4389

$1989

$2789

$889

/month

Our Work

Digivizer brews up 573% increase in revenue YoY for illy Australia

Rebuilding FTG’s online presence with a strong SEO foundation

Raising the bar exponentially for ICB’s social engagement of bookkeepers

Improved Macquarie Data Centres LinkedIn Ads Conversions By 7.5x

From Zero Brand Awareness to 200% Audience Growth for Dynabook ANZ

How Data-Driven Insights Drove 12X ROAS Growth for Ikecho

Frequently Asked Questions

How do I easily understand and report on social media performance?

You can get a top-level look at your social media content performance on our Overview. Here you can at a glance start to analyze what is working and what isn’t across organic, earned, paid and web. Then choose where you wish to dig in deeper.

Social Accounts

The overview page provides an apples-for-apples comparison for your followers, engagements, and video views. As soon as you click through to each platform you will see even richer social media analytics like: Impressions, Reach, Engagement, Click-throughs, Engagement Rates, Comments and you can sort the actual post content to see which creative and messaging is resonating and driving the outcome you are looking for. YouTube provides additional metrics and the ability to sort your content by Average Video Percentage Viewed, Average View Duration, Total Minutes Viewed and more.

Earned Media & Hashtags by Engagement

You can see the best performing (ranked by number of engagements) mentions of your social media accounts or your chosen hashtag on Twitter and Instagram. In terms of analyzing your social media performance, this section is key for highlighting who among your fans and followers is sharing the best content that is talking about you.

Paid Media

This shows best performing paid media, with apples-for-apples comparative analytics, allowing you to compare the best performing platform by objective, campaign by objective, adset or ad by objective. You can also click to see the best performing creative ad (or worst), to easily identify what to do more of, put more budget behind and what to stop doing. Sort by what drives most impressions, clicks, engagements, conversions, conversion value or what is delivering greatest Return on Advertising Spend (ROAS). This helps with media planning and gaining more for your paid media investment. Connect your Facebook, Instagram, Google, Linkedin, Twitter, Amazon Advertising, Tiktok Business and Microsoft Ad accounts.

Web Performance

See all your most important web performance analytics including your traffic volume, traffic source, search rankings, top pages, revenue, transactions, number of users including number of new users, and other key web performance health metrics. See how organic or paid social is contributing to driving web traffic and delivering conversions and sales, e relative to other sources.

What period of time can I analyze?

When you first connect your account, including in trial, you will immediately see 30 days of data across your organic, paid and web accounts. Earned Media starts gathering from the time you connect and choose your hashtag to be monitored. Whilst your Digivizer plan is paid up, all your insights will continue to build over time. You can then:

Choose any period you want to measure period on period performance

You can adjust the time period in the date picker in the top right of the Overview Screen and the individual Social Account pages. By default, the date range is set to one week, but you can set it to whichever date range you want to see. You can view the performance of content posted in the last month, or any period of time you have had your account connected (NB: you can only see data from up to 30 days before you connected your accounts to the Digivizer platform for social, search and web, and from the date you select your hashtag to be tracked).

Percentages & period-on-period performance

Everything will measure the exact number of days you currently have selected period on period. If you received more engagements this week than last week, for example, the percentage will be colored green and have an up arrow next to it (eg. 42% more engagements than last week). If you receive fewer engagements, it will be colored red and have a down arrow next to it (eg. 42% fewer engagements than last week).

What platforms does Digivizer support?

Digivizer supports a wide variety of major social and search platforms. You can connect:

Social Accounts

Facebook

Instagram

LinkedIn

X (Twitter)

YouTube

Business Accounts

Facebook Pages

LinkedIn

Business/Paid Ad Accounts

Google

Facebook

Instagram

LinkedIn

X (Twitter)

TikTok

YouTube

Microsoft

Amazon Ads

Web performance

Google Universal Analytics

GA4 analytics

We are always working on keeping up to date so if you are keen for another social media platform to be integrated with Digivizer, let us know your suggestion by messaging via the Intercom chat in the bottom right of the Digivizer screen. We can support any platform that allows Google Analytics implementations.

How can I share a report with my whole team?

Digivizer was built with sharing in mind! You can invite anyone into your brand space to build trust, be transparent and bring digital marketing governance – they will see what you see and can filter reports to look at insights by any period.

Making reporting and insights a live experience means that you can be confident that everybody is on the same page, and nobody is relying on outdated information.

Digivizer Express is a weekly insights report which provides you with at a glance results across owned, earned, paid and web media and is delivered to you and your team every Monday via email so you will be ready to start your week!

What are 5 things you should measure for smarter digital marketing?

We’ve identified 5 things you should measure that will give you a better understanding of the performance of your digital marketing creative assets – and of the return on the time and resources you invest:

1. Organic content: Determine which content works for you in organic media – what gains best impressions, reach, engagement, click-throughs. Often, the content that works well in organic gives you a real measure for what your audience likes and performs well in paid.

2. Earned content: Determine who gains the most engagement from their own content when they speak about you or a hashtag you follow (or if they are acting as a paid influencer). Remember: the ultimate aim is right person, right content, right timing, right channel, right offer. You need to know what works with your audience, and have a multi-channel view.

3. Themes and topics: Determine the patterns around the nature of the content that gains best performance – the creative, copy, call-to-action and what leads to total conversions.

4. Content types: Ensure your performance insights include visual content (not just numbers) – you need to see what story sells and what the different types of content are that work at different stages of your funnel and against different objectives. You can easily see in organic and paid media what content types are working best for you.

5. Compare and benchmark: Ensure you have one analytics platform that covers every channel – in both search and social and across organic, earned and paid media. It is important to compare and benchmark the performance of content across different digital channels including paid media.

Digivizer makes it easy to gain a quick understanding of your ROI and comparative performance across all your digital channels.

How do I use social media analytics to make better content?

Know for sure what content is driving conversions and growing your web traffic – where it’s coming from and what’s converting your search terms into sales. In Digivizer you can identify:

– Best performing content on your social channels sorted by key metrics like impressions, video views, engagement, click-throughs, etc for any time period.

– Who posts about your brand, products or services in social and digital channels and which content is driving the highest engagement.

– How every dollar you are investing is working for you.

How can I see who is talking about my company and products in social media?

Grow your share of voice with a digital marketing analytics tool that tracks brand-relevant conversations and industry competitors. With Digivizer you can find out what people say about your business online. Set up social listening to monitor what is being said about your company, brand, products or campaigns on social media channels.

– Add filters to focus the listening data you see by platform, hashtag or brand mention.

– Sort organic and paid posts by engagement rate or by flexible date range.

– Access influencer data for deeper insights and greater collaboration with your ambassadors.

Respond fast, every time, to build more meaningful relationships with customers and keep an ear to the ground with cross-channel mentions monitoring of your brand and competitor brands. Engage with the customers and top influencers talking about your brand to easily build successful relationships.

How do I manage and report on my influencer campaigns?

Digivizer gives you everything you need to make influencer marketing magic happen. From finding the best brand advocates to tracking their performance, sharing insights and building trust. All your critical metrics and essential tools are here.

You can easily sort through thousands of active, engaging influencers and thought leaders with one click. Identify quality ambassadors for your brand, based on post impact or post frequency, and alignment with your audiences’ interests, to harness the most powerful voices.

How can I measure and optimize my paid media campaigns?

Get a complete view of your paid social and paid search analytics by platform, campaign, adset, right down to individual ads in a single view. See like-for-like comparisons of what drives best cost-per-outcome to identify where to spend to get greater ROI.

With Digivizer you can use the datepicker to quickly select a date range and then use the filter option on any of the reports to focus on specific metrics including:

– Paid spend on engagement to CPM, CPE, Link Clicks, CTR, CPC and conversion rates

– Spend vs conversion rate across campaign, adset or advert to optimize faster and avoid wasting budget.

– Paid social and search performance metrics across all your favorite channels

How to use Digivizer to increase ROAS

ROAS is not just another one of those marketing acronyms you’ll never use. “Return on Ad Spend” – ROAS – is super important for businesses engaging in digital advertising, such as ecommerce businesses. It helps you understand your profit margin in relation to your advertising efforts.

For digital marketers and business owners who need to keep track of every dollar spent on their online advertising and marketing campaigns, ROAS is very handy. It’s basically a shortcut to knowing if you’re making or losing money on your ads.

Sometimes it’s hard to know which channels are the best use of your marketing efforts. By keeping track of your ROAS metrics across multiple channels like social media and Google, you can know in real-time where your ads are reaching your customers and encouraging them to take action. Then you can focus on fixing areas that need improvement, and doubling down on your successes.

In the Digivizer platform, you can see the ROAS of every stage of your advertising campaigns on Facebook, Instagram and Google, right down to the campaign, adset and advert levels. That way you know exactly which ads are delivering results in relation to the budget spent.

By using insights drawn from the platform, one of our current customers went from negative ROAS to 12 in under 12 months.

How do I use digital marketing analytics to grow my website traffic?

Watch our helpful explainer video to understand how social and paid media help turn search terms into sales.

With Digivizer you get total visibility over:

– High and low ranking terms to fine-tune your SEO strategy paid keywords. Find the search terms actively driving to your site and monitor their impact, from click to CTR and position.

– Web conversions and ROI with a high level view of trends in revenue, transactions and goal completions. Make detailed comparisons quickly and share with a click.

– Rich insights into your website’s most (and least) viewed pages to understand what content keeps audiences hooked, and where quality traffic exists, so you can optimize from strategy to sales. You can also use top pages insights to know which pages are working and how to improve web performance and drive quality web traffic to your site or eCommerce store. Web analytics rank each of your web pages based on the average session time, page views, bounce rate, and exit percentage.

How can I see which of my website pages are winning and which need improvement?

With Digivizer’s feature Top Pages, you can understand which pages of your website perform best on web traffic metrics with Digivizer.

What is Top Pages?

In Top Pages, you’ll be able to easily identify which pages of your website perform best on web traffic metrics through a ranking of each of your web pages, the average session time, page views, bounce rate and exit percentage. Users spend on average only 62 seconds viewing a website – that means even if you’re gaining traffic, you still have the challenge of making sure every page of your website is optimized to engage a visitor for as long as possible in order to convert them.

What does Top Pages tell me?

By understanding the pages that are best performing for web traffic, you can easily identify what content, layout, and products resonate with your customers, draw the most traffic, keep visitors engaged and encourage them to further explore your site. Each column highlights a different feature; Page Views (how many people are visiting), Avg. Time on Page (are they staying for long/engagement with content), Bounce Rate (the percentage of single-page sessions in which no interaction was made) and Exit Rate (how often people exit from that page when they visit).

How can I use Top Pages?

As well as identifying your best content, you can measure goals by clicking on any of the metrics outlined above to filter results. You can find the overall average of your page performance in the bottom darker gray bar.

How an I understand the key metrics used by Digivizer?

Not sure about what particular terms mean? We’ve built a glossary for you to look up definitions of terms you might see in the app.

Brand Space: your centralized view of all your connected digital accounts that influence discussions of your brand. Users generally choose a brand name and connect all the social, search, paid, and web accounts for that space to make it easy to understand and assess overall brand performance.

Impressions: measures the number of times a post is seen by your audience. It is the volume of unique audience members that see a post (reach) multiplied by the average number of times the audience sees a post (frequency).

Engagement: measures the interaction between content and followers. It comprises likes, reactions, shares, comments and clicks. Video views are reported separately and are not included as engagements.

Engagement Rate: measures the proportion of your audience who see a post and interact with it against those who see the post and do not. It is calculated as engagements divided by impressions.

Followers: is the number of unique users on social platforms who have subscribed to your channel. These are the users who see organic posts.

Clicks and Click-throughs: measures the actions of users engaging with a post that links to other destinations, or expansions of the post. Often specific urls are set-up as part of a social post that users click through to.

Click-through Rate (CTR): measures the proportion of the audience who see a post and interact with it against those who see a post and do not. It is calculated as clicks and click-throughs divided by impressions.

Conversions: measures the volume of the audience who conduct a certain action after interacting with social media posts. It often refers to converting the audience to provide additional information or purchase a product.

Conversion Rate: measures the proportion of the audience who click on a social post and complete a goal. It is calculated as conversions divided by clicks.

Cost per Impression (CPM): measures the efficiency of paid posts in reaching the target audience. It is calculated as the total spend required to drive 1,000 impressions.

Cost per Click (CPC): measures the efficiency of paid posts driving clicks. It is calculated as the total spend required to drive 1 click.

Cost per Engagement (CPE): measures how much each individual engagement costs.

Results – measures how many actions were taken that match the objectives set.

Results Rate: measures the percentage of results you achieved out of all of the views of your adverts. This is calculated as the number of results divided by impressions.

Cost Per Result (CPR): measures how much it cost to gain a defined result for a campaign – this is calculated as cost divided by results.

CUSTOMER STORIES

Success speaks volumes

Don’t just take our word for it. Leading brands around the world rely on the Digivizer Advantage.
From small businesses to global companies, our customers come to us for game-changing insights and data-driven support.