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Digital marketing blog

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

Before digital transformation comes data and people

I’ve seen many attempts at digital transformation stumble because there were three things missing at the start of the project.[...]

Show me the money. The Revenue Return on Investment is Ultimately What Counts

From Jerry Maguire to today, the revenue return on investment is ultimately what counts – something I was recently reminded[...]

Mastering Keyword Research For Success

Keyword research is a vital tactic in the online world of search engine optimization (SEO): with over 8.5 billion searches[...]

How To Check the Keyword Ranking of Your Website

You can’t properly invest in the success of your website without first having a comprehensive understanding of its keyword rank.[...]

Google’s algorithms are not your customers

The recent article by Amanda Chicago Lewis on The people who ruined the internet touched nerves with a number of[...]

What Are The Top 5 Digital Marketing Trends for 2024?

Staying ahead of the curve in digital marketing trends is not just an advantage, but a necessity. In 2024, the[...]

Macquarie Data Centres improved LinkedIn Ads conversions by 7.5x

Macquarie Data Centres is Australia’s pioneering provider of sovereign and secure data center infrastructure and colocation services. The company is[...]

How to Integrate Google Search Console with Google Analytics

Google Search Console and Google Analytics are both powerful tools for digital marketers and website owners and it’s understandable that[...]

The Top 10 Keyword Analysis Tools for SEO in 2024

A website’s search engine optimization (SEO) is only as strong as the keywords that inform it. Targeting well-researched keywords is[...]

Unlocking the Power: The Role of Keywords in SEO

Search engines shape the way nearly all users interact with online content. Accounting for 68% of all internet traffic, they[...]

In data-led companies, building people, accountability and capabilities is essential

To be a data-led company, start with people, accountability, capabilities[...]

Are vested interests killing your marketing?

by Emma Lo Russo, CEO That stakeholders are a forgotten audience within marketing programs may be more common than it[...]

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