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Digital marketing blog

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

What is paid search

What is Paid Search?

Search engine advertising, or paid search, is an important part of any business’ online marketing strategy. Learn how to get[...]
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Your Guide to the New and Improved Facebook and Instagram Shops

Facebook and Instagram have made some much-needed, long-awaited changes to their Shopping setups. Use this guide to power up your[...]
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How to Use LinkedIn Stories for Your Business

Here's how authentic LinkedIn Stories with photos, video, stickers and more will help your business stand out on this professional[...]
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Your Guide to Instagram Reels for Business

Instagram Reels is a new social media video feature recently rolled out in 50 countries. Here's how businesses can make[...]
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10 Rising Jobs in Paid Social

Just as social media algorithms and strategy change all the time, so do social media job titles, descriptions and responsibilities.[...]
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10 steps to create amazing paid social media campaigns

10 Steps to Create Amazing Paid Social Media Campaigns

It’s time to talk campaign strategy. What are the key steps to creating an epic, results-oriented ad campaign on social[...]
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Your Guide to Social Media Ad Algorithms

In 2020, you can make social media algorithms work for you and get your ads to show up in more[...]
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What is Paid Social Media?

Paid advertising is a vital part of any digital marketing strategy. But what actually is it? What are the benefits[...]
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Organic vs Paid Social: What’s Better?

Whenever there’s two of something, there is debate about what gets more bang for your buck. So what’s better -[...]
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Social Media Ad Formats – Your Complete Guide with Examples

Whether you’re new to social media advertising or a seasoned specialist, this guide will help you navigate the wide variety[...]
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Keeping your cows purple by feeding them digital grass

Back in 2002, in the now-mythical early era of digital and online marketing, marketing guru Seth Godin published his best-seller,  Purple[...]

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USYD embraces power of digital insights

Marketing students at the University of Sydney are measuring the performance of digital and social media projects using the Digivizer[...]

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