The full story
FTG is one of Australia’s most trusted IT Service Providers. With years of experience optimizing offices and processes with technology, FTG prioritizes relationships and reliability. When the business was expanding into Managed IT services, they worked closely with Digivizer to successfully drive demand from the mid-size to enterprise target market.
What was the challenge?
FTG had identified Managed IT Services as their main source of future business growth however despite numerous successful client delivery of Managed IT Services programs, their existing website content and structure did not position them as a leading managed services provider nor did it cover these particular service areas. In short, the website did not reflect FTG’s strength and expertise in Managed Services and lacked core SEO fundamentals.
Copy was not optimized for search engines and the site had a poor mobile experience. FTG needed an urgent overhaul of their website from both a content, technical, SEO and mobile perspective.
From a strategic point of view, in addition to needing a strong content strategy for the website, they also needed stronger content, blogs and web page destinations to support their social media content strategy and social channels. Enter Digivizer.
What was the solution?
Digivizer conducted an audit to identify content gaps, vulnerabilities in the current website design, and opportunities to boost the overall website’s UI, UX and SEO position.
Working with the team at FTG, Digivizer created a new content strategy aligned to the objective of positioning FTG as a leading Managed IT Services provider in Australia. Digivizer also created a new structure and design for the website that was aligned to this objective. The strategy included:
- Recreating FTG’s website on a strong SEO and mobile-first foundation.
- Conducting an SEO audit and identifying technical optimisations, resulting in a much faster, error-free, and content-rich website
- Creating and implementing a content strategy for FTG’s social media channels that compliments their website and SEO content
- Adding new blog posts, web pages, case studies and testimonials to enhance the quality of content on the website
- Adding interactivity on the website with a self-assessment tool
- Adding multiple ways to keep in touch with users to the website.
What were the results?
Driven through the new website, SEO and social media only, FTG’s website yielded a 300% increase in visitors within 6 months.
FTG also saw:
- 98% increase in impressions on Google search results pages for the term “Managed IT Services”
- 910% increase in pageviews for Managed IT services on the website
- A 700% increase and growing steady inflow of inbound leads/enquiries for managed IT services
Digivizer rebuilt FTG’s website with a strong SEO foundation that resulted in higher speed, error-free, rich-content and a mobile-friendly site.
The embedding of SEO driven custom blogs around key pillars and solution areas that FTG specialize in, a range of new case studies, and testimonials enhanced the quality of content on the website and through social media, ultimately driving greater traffic, engagement and leads. Adding interactivity with a custom-built IT security self-assessment tool allowed new points of engagement and consideration resulting in higher quality leads and delivery of new more qualified prospects.
