Maximize Brand Impact with Owned Media Analytics

OWNED MEDIA

Elevate your organic social media presence with owned media analytics

Discover the power of owned media analytics with Digivizer’s real-time insights platform. Maximize your organic social media marketing campaigns, save time, and prove ROI effortlessly. Dive into a world of combined channel analytics and rich performance insights that will shape your strategy. Available on all paid plans.

Gain a single view of all your organic social media channels and account performance. Discover what truly drives engagement and make data-driven decisions for success.

Track owned media analytics across marketing channels LinkedIn, Facebook, Instagram, X, YouTube and TikTok from one screen.

Filter by platform or keywords to see total campaign metrics across owned, and what the best and worst performing posts were across all your channels.

TRUSTED BY BRANDS AROUND THE WORLD

FEATURES & BENEFITS

Track multiple organic social media channels and accounts

Filter by campaign, keyword or platform

Easily track organic performance for specific campaigns across LinkedIn, Facebook, Instagram, X, YouTube and TikTok. Filter by platform or keywords, like a campaign hashtag, a keyword or name, or your core product/s. Understand the full picture of your organic reach and never miss an opportunity to improve your strategy.

Fine tune your social strategy

Discover which type of content drives more engagement. Answer the questions: What platform is it from? Is it from your brand or from your executives? Is it static posts, carousels or videos? These insights help shape your content strategy for better results.

Unlock your top owned media performers

Discover what makes your audience tick

Track total engagement metrics (likes, comments, shares, video views, clicks, engagements, engagement rate) across all your organic social posts to see what resonates with your audience.

A unified view for multiple account users

Identify your top-performing organic social media content and channels across all your profiles to optimize your marketing strategy and maximize ROI. For those who run multiple accounts per platform, and a mix of brand and executive channels, Digivizer gives you a single view of all of them.

Effortless reporting across all platforms

Report from a single source

See all your social media content in any period from every platform and all your accounts, in one place, to see what is your best performing content and from which channels. See total period on period performance. Stop logging into different accounts or trying to do this manually.

Demonstrate effectiveness

Simplify your campaign tracking and filter posts by brand or campaign or product name to easily track total organic performance across all social accounts and channels to demonstrate campaign effectiveness.

FEATURES & BENEFITS

CONNECTIONS

PRICING

Plans for every type of business

All of our plans include 30 days of historical social media, search and web performance data based on what accounts you have connected, all downloaded within a minute.  
Our paid plans include a 30 day free trial.

Pay annually and save 15%

Free

Starter

Teams

Brands

Agencies

Enterprise

$19

$89

$379

$579

From

$579

forever free

/month, billed monthly

For anyone wanting to understand the value of digital marketing insights.

For start-up businesses, small teams and creators wanting to harness real-time insights for growth.

For growing teams focused on building more together.

For companies wanting to engage their entire marketing ecosystem, grow brand health and create strategies for growth.

For agencies wanting to access all digital marketing analytics in one platform and build trust, transparency and growth for each client.

For larger organizations wanting to centralize their global marketing data to improve and speed up decision-making.

Includes:

Free

Starter

Teams

Brands

Agencies

Enterprise

$16.15

$75.65

$322.15

$492.15

From

$492.15

forever free

/month, billed yearly

For anyone wanting to understand the value of digital marketing insights.

For start-up businesses, small teams and creators wanting to harness real-time insights for growth.

For growing teams focused on building more together.

For companies wanting to engage their entire marketing ecosystem, grow brand health and create strategies for growth.

For agencies wanting to access all digital marketing analytics in one platform and build trust, transparency and growth for each client.

For larger organizations wanting to centralize their global marketing data to improve and speed up decision-making.

Includes:

Our Work

Digivizer brews up 573% increase in revenue YoY for illy Australia

Rebuilding FTG’s online presence with a strong SEO foundation

Raising the bar exponentially for ICB’s social engagement of bookkeepers

Improved Macquarie Data Centres LinkedIn Ads Conversions By 7.5x

From Zero Brand Awareness to 200% Audience Growth for Dynabook ANZ

How Data-Driven Insights Drove 12X ROAS Growth for Ikecho

Frequently Asked Questions

How do I easily understand and report on social media performance?

You can get a top-level look at your social media content performance on our Overview. Here you can at a glance start to analyze what is working and what isn’t across organic social and web. Then choose where you wish to dig in deeper.

Social Accounts

The overview page provides an apples-for-apples comparison for your followers, engagements, and video views. As soon as you click through to each platform you will see even richer social media analytics like: Impressions, Reach, Engagement, Click-throughs, Engagement Rates, Comments and you can sort the actual post content to see which creative and messaging is resonating and driving the outcome you are looking for. YouTube provides additional metrics and the ability to sort your content by Average Video Percentage Viewed, Average View Duration, Total Minutes Viewed and more.

Web Performance

See all your most important web performance analytics including your traffic volume, traffic source, search rankings, top pages, revenue, transactions, number of users including number of new users, and other key web performance health metrics. See how organic or paid social is contributing to driving web traffic and delivering conversions and sales, e relative to other sources.

What period of time can I analyze?

When you first connect your account, including in trial, you will immediately see 30 days of data across your organic, paid and web accounts. Earned Media starts gathering from the time you connect and choose your hashtag to be monitored. Whilst your Digivizer plan is paid up, all your insights will continue to build over time. You can then:

Choose any period you want to measure period on period performance

You can adjust the time period in the date picker in the top right of the Overview Screen and the individual Social Account pages. By default, the date range is set to one week, but you can set it to whichever date range you want to see. You can view the performance of content posted in the last month, or any period of time you have had your account connected (NB: you can only see data from up to 30 days before you connected your accounts to the Digivizer platform for social, search and web, and from the date you select your hashtag to be tracked).

Percentages & period-on-period performance

Everything will measure the exact number of days you currently have selected period on period. If you received more engagements this week than last week, for example, the percentage will be colored green and have an up arrow next to it (eg. 42% more engagements than last week). If you receive fewer engagements, it will be colored red and have a down arrow next to it (eg. 42% fewer engagements than last week).

How do I use social media analytics to make better content?

Know for sure what content is driving conversions and growing your web traffic – where it’s coming from and what’s converting your search terms into sales. In Digivizer you can identify:

– Best performing content on your social channels sorted by key metrics like impressions, video views, engagement, click-throughs, etc for any time period.

– Who posts about your brand, products or services in social and digital channels and which content is driving the highest engagement.

– How every dollar you are investing is working for you.

How can I see who is talking about my company and products in social media?

Grow your share of voice with a digital marketing analytics tool that tracks brand-relevant conversations and industry competitors. With Digivizer you can find out what people say about your business online. Set up social listening to monitor what is being said about your company, brand, products or campaigns on social media channels.

– Add filters to focus the listening data you see by platform, hashtag or brand mention.

– Sort organic and paid posts by engagement rate or by flexible date range.

– Access influencer data for deeper insights and greater collaboration with your ambassadors.

– Respond fast, every time, to build more meaningful relationships with customers and keep an ear to the ground with cross-channel mentions monitoring of your brand and competitor brands. Engage with the customers and top influencers talking about your brand to easily build successful relationships.

How do I use digital marketing analytics to grow my website traffic?

With Digivizer you get total visibility over:

– High and low ranking terms to fine-tune your SEO strategy paid keywords. Find the search terms actively driving to your site and monitor their impact, from click to CTR and position.

– Web conversions and ROI with a high level view of trends in revenue, transactions and goal completions. Make detailed comparisons quickly and share with a click.

– Rich insights into your website’s most (and least) viewed pages to understand what content keeps audiences hooked, and where quality traffic exists, so you can optimize from strategy to sales.

You can also use top pages insights to know which pages are working and how to improve web performance and drive quality web traffic to your site or eCommerce store. Web analytics rank each of your web pages based on the average session time, page views, bounce rate, and exit percentage.

How can I see which of my website pages are winning and which need improvement?

With Digivizer’s feature Top Pages, you can understand which pages of your website perform best on web traffic metrics with Digivizer.

What is Top Pages?

In Top Pages, you’ll be able to easily identify which pages of your website perform best on web traffic metrics through a ranking of each of your web pages, the average session time, page views, bounce rate and exit percentage. Users spend on average only 62 seconds viewing a website – that means even if you’re gaining traffic, you still have the challenge of making sure every page of your website is optimized to engage a visitor for as long as possible in order to convert them.

What does Top Pages tell me?

By understanding the pages that are best performing for web traffic, you can easily identify what content, layout, and products resonate with your customers, draw the most traffic, keep visitors engaged and encourage them to further explore your site. Each column highlights a different feature; Page Views (how many people are visiting), Avg. Time on Page (are they staying for long/engagement with content), Bounce Rate (the percentage of single-page sessions in which no interaction was made) and Exit Rate (how often people exit from that page when they visit).

How can I use Top Pages?

As well as identifying your best content, you can measure goals by clicking on any of the metrics outlined above to filter results. You can find the overall average of your page performance in the bottom darker gray bar.

CUSTOMER STORIES

Success speaks volumes

Don’t just take our word for it. Leading brands around the world rely on the Digivizer Advantage.
From small businesses to global companies, our customers come to us for game-changing insights and data-driven support.