Thought Leadership

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands. 

I’ve seen in my career the conversation of brand marketing versus performance marketing come up time and time again. Often[...]

Recently I spoke at an Export Council of Australia and IP Australia event on the global growth opportunities for Australian[...]

“Man’s mind, stretched to a new idea, never goes back to its original dimension.” – Oliver Wendell Holmes. This is[...]

I’ve seen many attempts at digital transformation stumble because there were three things missing at the start of the project.[...]

From Jerry Maguire to today, the revenue return on investment is ultimately what counts – something I was recently reminded[...]

That stakeholders are a forgotten audience within marketing programs may be more common than it should be. I say this[...]

by Emma Lo Russo, CEO. Digital marketing can be seen as a set of levers operated to improve performance. This[...]

by Emma Lo Russo, CEO Digital analytics changes the way businesses understand campaign performance. It allows marketers to personalize, prioritize[...]

by Emma Lo Russo, CEO Digivizer has announced a new partnership with Financy. It’s the latest in a broad group[...]

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