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Google Ads, Paid Search

SEM vs SEO: What’s the Difference in 2022?

Some marketers call this debate as simple as organic vs paid. Get answers about the specifics of both in this[...]

February 18, 2022

Google Ads, Paid Search

Are Paid Search and PPC The Same Thing?

PPC is another one of those marketing acronyms that can have multiple meanings. We break down all the most common[...]

January 10, 2022

Google Ads, Paid Search

Organic Vs Paid Search: what’s better for your business?

There's an ongoing battle of organic vs paid search marketing. Read our guide to work out which is better for[...]

November 5, 2020

Google Ads, Paid Search

What is Paid Search?

Search engine advertising, or paid search, is an important part of any business’ online marketing strategy. Learn how to get[...]

October 12, 2020

Google Ads, Paid Search

Why Google Ads Is Key To Your Marketing Strategy – a guide for everyone

Why is Google Ads key to your marketing strategy? If you are selling goods, services or information, it is important[...]

May 9, 2019

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