Category: Paid Search

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

Google’s algorithms are not your customers

The recent article by Amanda Chicago Lewis on The people who ruined the internet touched nerves with a number of[...]

How can PPC marketing help your business?

Get your brand in front of those who have an active intent to buy. Pay-per-click (PPC) marketing is an effective[...]

How to build a paid media campaign

Add paid search and media into your marketing mix! With frequent algorithm updates, organic media isn’t enough to boost your[...]

How-to Optimize SEO and Boost Search Ranking

In this article, we'll guide you through how to find your web pages' SEO ranking and how to use those[...]

SEM vs SEO: What’s the Difference in 2022?

Some marketers call this debate as simple as organic vs paid. Get answers about the specifics of both in this[...]

Are Paid Search and PPC The Same Thing?

PPC is another one of those marketing acronyms that can have multiple meanings. We break down all the most common[...]

How To: Optimizing Amazon Ads

Welcome the fifth, and final, instalment in our series on how and why to use Amazon Ads in your marketing[...]

How to Improve Your Ad Quality Score and Make Better Ads

Discover how you can improve the cost-effectiveness of your paid digital advertising by measuring the right metrics, like your Quality[...]

Amazon Ads’ Slice of the Pie

When it comes to advertising, both in the US and around the world, there is an established duopoly that dominates[...]

Amazon Ads: The Beginner’s Guide

Ecommerce businesses need to consider how to add Amazon Ads to their digital marketing strategy. Here's how to get started.[...]
Digivizer Shape Blue Asterisk
Unlock growth through marketing intelligence you can trust.