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Digital marketing blog

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

Discover how you can improve the cost-effectiveness of your paid digital advertising by measuring the right metrics, like your Quality[...]

When it comes to advertising, both in the US and around the world, there is an established duopoly that dominates[...]

Learn more about Return on Ad Spend (ROAS) - what it is, why it's important, how to calculate it and[...]
Amazon Advertising is the newest tool to add to your marketing mix. Here’s ten reasons why you to invest in[...]
When it comes to social media ads, there are two ways to stand out in the crowded arena of peoples’[...]
Ecommerce businesses need to consider how to add Amazon Ads to their digital marketing strategy. Here's how to get started.[...]

by Emma Lo Russo, CEO, Digivizer Jack Dorsey’s news marks another milestone in the history of social media, Twitter in[...]

Discover how to make organic search engine marketing work for you - then turn it into an amazing tool for[...]
Carousels are an awesome social media ad format to show off multiple features, engage audiences for longer and test what’s[...]
Nick Reynolds, Global CMO for Johnson Controls-Hitachi talks to Masters of Metrics podcast host Emma Lo Russo about working for[...]
This week on “Masters of Metrics”, our host Emma Lo Russo talks to Lars Anthonisen, Google’s Head of Marketing in[...]
This week on “Masters of Metrics”, our host Emma Lo Russo talks to Tristan Harris, the co-CEO of Harris Farm[...]
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