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A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

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Need and Benefits of Marketing Governance, a Generally Accepted Marketing Principle (GAMP)

February 23, 2022

A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

Digivizer CEO, Emma Lo Russo, explains why it’s time to take the measure of digital marketing and make marketing governance a priority. In accounting, there are Generally Accepted Accounting Principles. In boardrooms, there’s corporate and financial governance, particularly important and mandated in law for listed and private companies. Marketing [...]

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Guides, Paid Social

Your Guide to Social Media Ad Algorithms

In 2020, you can make social media algorithms work for you and get your ads to show up in more people’s social media feeds. [...]

May 27, 2020

Paid Social

What is Paid Social Media?

Paid advertising is a vital part of any digital marketing strategy. But what actually is it? What are the benefits (and pitfalls to avoid)? [...]

May 18, 2020

Paid Social, Social Marketing

Organic vs Paid Social: What’s Better?

Whenever there’s two of something, there is debate about what gets more bang for your buck. So what’s better - organic or paid? [...]

May 12, 2020

Social Ads Format

Social Ads Format

Guides, Paid Social

Social Media Ad Formats – Your Complete Guide with Examples

Whether you’re new to social media advertising or a seasoned specialist, this guide will help you navigate the wide variety of ad formats. [...]

April 27, 2020

Digivizer Blog

Digivizer Blog

Marketing

Keeping your cows purple by feeding them digital grass

Back in 2002, in the now-mythical early era of digital and online marketing, marketing guru Seth Godin published his best-seller, Purple Cow. He introduced the [...]

April 2, 2020

Analytics, Case Studies

USYD embraces power of digital insights

Marketing students at the University of Sydney are measuring the performance of digital and social media projects using the Digivizer platform. More than 200 [...]

March 31, 2020

Marketing

Is your business and marketing ready to deal with the Coronavirus?

Brian Gibson, Head of Digital Strategy & Partnerships, Digivizer As the Coronavirus (COVID-19), now a pandemic, spreads across the world, is your business prepared [...]

March 14, 2020

Uncategorized

Celebrating Diversity, Inclusion and Equality every day

Following International Women’s Day that celebrates and highlights the successes of women who overcome the challenges and obstacles that still exist in many walks [...]

March 12, 2020

retailers

retailers

Uncategorized

Retailers must embrace social analytics to survive

Within 24 hours last week, Jeanswest entered voluntary administration, and headphone giant Bose revealed it will shut all retail stores in Australia. Both announcements [...]

January 22, 2020

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