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A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

Featured Article

Harness Generally Accepted Marketing Principles for success

February 23, 2022

A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

Digivizer CEO, Emma Lo Russo, explains why it’s time to take the measure of digital marketing and make marketing governance a priority. In accounting, there are Generally Accepted Accounting Principles. In boardrooms, there’s corporate and financial governance, particularly important and mandated in law for listed and private companies. Marketing [...]

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Digi-Carousel-BlogHeader

Digi-Carousel-BlogHeader

Facebook, Paid Social

How to Create Amazing Carousel Ads for Social Media

Carousels are an awesome social media ad format to show off multiple features, engage audiences for longer and test what’s working and what’s not. [...]

November 4, 2021

Nick Reynolds

Nick Reynolds

Marketing, Podcast

Growing Global Brands with Data-Driven Marketing – CMO Nick Reynolds

Nick Reynolds, Global CMO for Johnson Controls-Hitachi talks to Masters of Metrics podcast host Emma Lo Russo about working for tech giants like Apple [...]

October 13, 2021

Lars Anthonison

Lars Anthonison

Marketing, Podcast

Measuring Marketing – The Long and Short of It, with Lars Anthonisen

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Lars Anthonisen, Google’s Head of Marketing in Singapore, Malaysia and the [...]

August 16, 2021

Tristan Harris Masters of Metrics

Tristan Harris Masters of Metrics

Marketing, Podcast

Masters of Metrics: Tristan Harris

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Tristan Harris, the co-CEO of Harris Farm Markets. [...]

June 28, 2021

Your guide to social media advertising costs

Your guide to social media advertising costs

Guides, Paid Social

Your Guide to Social Media Advertising Costs

Learn more about auctions, what it really means to pay for ads on social media - and, on average, how much you should pay. [...]

June 10, 2021

Neal Schaffer

Neal Schaffer

Podcast, Social Marketing

Masters of Metrics: Neal Schaffer

This week on “Masters of Metrics”, Emma Lo Russo talks to Neal Schaffer, who wears many different hats to help businesses' social media game. [...]

April 30, 2021

Kshira Saagar

Kshira Saagar

Analytics, Podcast

Masters of Metrics: Kshira Saagar

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Kshira Saagar, the Chief Data Officer at Latitude Financial Services. [...]

April 14, 2021

Ben Cooper Podcast Masters of Metrics Tricky Jigsaw

Ben Cooper Podcast Masters of Metrics Tricky Jigsaw

Case Studies, Podcast

Masters of Metrics: Ben Cooper

This week on “Masters of Metrics”, Emma Lo Russo talks to Ben Cooper, Group Innovation Director at M&C Saatchi, founder of Tricky Jigsaw. [...]

March 10, 2021

David Meerman Scott podcast blog header Fanocracy

David Meerman Scott podcast blog header Fanocracy

Content Marketing, Podcast

Masters of Metrics: David Meerman Scott & Fanocracy

This week on “Masters of Metrics”, host Emma Lo Russo talks to David Meerman Scott, the author of Fanocracy and other marketing bestsellers. [...]

March 9, 2021

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