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Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

Harness Generally Accepted Marketing Principles for success

Digivizer CEO, Emma Lo Russo, explains why it’s time to take the measure of digital marketing and make marketing governance[...]

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An image of a young woman coming out of a phone screen holding a phone with the caption "how to create a great tiktok ad"

How to make TikTok ads that work for you

A step by step guide to getting started With over 1 billion current users worldwide, there’s no escaping the sensation[...]

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SEM vs SEO: What’s the Difference in 2022?

Some marketers call this debate as simple as organic vs paid. Get answers about the specifics of both in this[...]
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TikTok for Business: BOOST LAB Case Study

TikTok Ads and BOOST LAB: A Case Study

Are you considering TikTok Ads? A question often asked about TikTok is, “is it for business, and how does it[...]

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Complete Guide to Social Media Ad Specs 2022

To ensure an ROI on your ads, make sure they adhere to the latest platform-specific ad specs and design guidelines.[...]
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Data driven marketing analogy. A drone photograph of a kayaker paddling on a clear sea with the shadow of a very large shark added to look as though it's lurking underneath

Never Go Back: Data Driven Marketing

By Emma Lo Russo, CEO, Digivizer Where to next in the digital ocean depends on the freedom to change route[...]

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Are Paid Search and PPC The Same Thing?

PPC is another one of those marketing acronyms that can have multiple meanings. We break down all the most common[...]
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How To: Optimizing Amazon Ads

Welcome the fifth, and final, instalment in our series on how and why to use Amazon Ads in your marketing[...]

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Virginia Wheway

The Secret Life of Data Analysts with Virginia Wheway, VP of Data, Koala 

On “Masters of Metrics”, Emma Lo Russo talks to Virginia Wheway, VP of Data and Analytics at Koala, about deploying[...]
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How to Improve Your Ad Quality Score and Make Better Ads

Discover how you can improve the cost-effectiveness of your paid digital advertising by measuring the right metrics, like your Quality[...]
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An illustration demonstrating how big Amazon Ad's market share is

Amazon Ads’ Slice of the Pie

When it comes to advertising, both in the US and around the world, there is an established duopoly that dominates[...]

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ROAS and Why it Matters For Your Business

Learn more about Return on Ad Spend (ROAS) - what it is, why it's important, how to calculate it and[...]
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