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Digital marketing blog

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

How to Integrate Google Search Console with Google Analytics

Google Search Console and Google Analytics are both powerful tools for digital marketers and website owners and it’s understandable that[...]

The Top 10 Keyword Analysis Tools for SEO in 2024

A website’s search engine optimization (SEO) is only as strong as the keywords that inform it. Targeting well-researched keywords is[...]

Unlocking the Power: The Role of Keywords in SEO

Search engines shape the way nearly all users interact with online content. Accounting for 68% of all internet traffic, they[...]

In data-led companies, building people, accountability and capabilities is essential

To be a data-led company, start with people, accountability, capabilities[...]

Are vested interests killing your marketing?

That stakeholders are a forgotten audience within marketing programs may be more common than it should be. I say this[...]

Mastering B2B LinkedIn Strategies: Insights From Our Webinar

LinkedIn is a powerhouse platform for B2B marketers, offering unparalleled opportunities for engagement, branding, and lead generation. In our recent[...]

Proving the performance of marketing programs for Dynabook

Challenge In a fiercely competitive market, Dynabook has a unique challenge: to replace a legacy global PC brand built on[...]

Why Insights-Driven Marketing is the Key to Building Stronger Brands for Enterprises

In the dynamic landscape of modern business, building a strong and resonant brand is a key goal for enterprises. A[...]

Simplifying Marketing Insights for Multi-Brand Enterprises

Enterprise-level organizations face a unique challenge in the business world when managing multiple brands, marketing channels, across multiple stakeholders. With[...]

Ultimate Guide to LinkedIn Ads in 2023

Without an effective campaign strategy, creating LinkedIn ads can feel overwhelming. You’re unsure what content to include, who your target[...]

Marketing under the watchful eye of the C-suite

by Emma Lo Russo, CEO. Digital marketing can be seen as a set of levers operated to improve performance.  This[...]

Don’t do more. Do better.

by Emma Lo Russo, CEO Digital analytics changes the way businesses understand campaign performance. It allows marketers to personalize, prioritize[...]

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