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Digital marketing blog

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

Your Guide to Social Media Targeting

When it comes to social media ads, there are two ways to stand out in the crowded arena of peoples’[...]
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Amazon Ads: The Beginner’s Guide

Ecommerce businesses need to consider how to add Amazon Ads to their digital marketing strategy. Here's how to get started.[...]
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Twitter co-founder Jack Dorsey resigns as CEO. So what?

by Emma Lo Russo, CEO, Digivizer Jack Dorsey’s news marks another milestone in the history of social media, Twitter in[...]

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How to Make Organic Search Content Work Harder for You

Discover how to make organic search engine marketing work for you - then turn it into an amazing tool for[...]
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How to Create Amazing Carousel Ads for Social Media

Carousels are an awesome social media ad format to show off multiple features, engage audiences for longer and test what’s[...]
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Growing Global Brands with Data-Driven Marketing – CMO Nick Reynolds

Nick Reynolds, Global CMO for Johnson Controls-Hitachi talks to Masters of Metrics podcast host Emma Lo Russo about working for[...]
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Measuring Marketing – The Long and Short of It, with Lars Anthonisen

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Lars Anthonisen, Google’s Head of Marketing in[...]
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Masters of Metrics: Tristan Harris

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Tristan Harris, the co-CEO of Harris Farm[...]
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Your Guide to Social Media Advertising Costs

Learn more about auctions, what it really means to pay for ads on social media - and, on average, how[...]
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Masters of Metrics: Neal Schaffer

This week on “Masters of Metrics”, Emma Lo Russo talks to Neal Schaffer, who wears many different hats to help[...]
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Masters of Metrics: Kshira Saagar

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Kshira Saagar, the Chief Data Officer at[...]
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Masters of Metrics: Ben Cooper

This week on “Masters of Metrics”, Emma Lo Russo talks to Ben Cooper, Group Innovation Director at M&C Saatchi, founder[...]
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