Keyword research is a vital tactic in the online world of search engine optimization (SEO): with over 8.5 billion searches per day, maximizing search performance has never been more critical to your business success.

To help you get started, we’ve created this guide on keyword research basics as an introduction to all things SEO, making things clearer and easier for businesses to thrive online.

Let’s break this all down to empower your content strategy.

Understanding the Basics of Keyword Research

Keyword research involves identifying and analyzing the specific words and phrases (keywords) used when searching for information, products, or services on search engines like Google.

Effective keyword research can help you create content that aligns with user intent, popularity as a search query, and ranking difficulty, and improve your website’s search engine ranking, by driving organic traffic to your site.

Choosing the Right Keywords for Your Content

Selecting the right keywords is the cornerstone of effective SEO. In fact, only 500 keywords made up over 8.4% of all search volume in 2023. To put this into context, that means that these 500 words were searched 714000000 in one day. So, getting the right keywords matters in order to navigate through this huge amount of traffic and help your business be successful online.

To master keyword research, start by understanding your audience. What are their pain points, interests, and the words they use to search for products or services? How do they search for items?

Understanding how they search and what query words they put into search engines, will start to give you the data you need.

Effective Techniques for Keyword Research

Certain techniques will elevate your keyword research success rate: tools that focus on analyzing these keywords will help you target the right words for your business search terms.

Typically, SEO tools can analyze and provide users with data based on what their target audience is searching for, and enable businesses to start targeting these keywords based on their audience’s search queries. We have a list of the top 10 keyword analysis tools if you’re not sure where to begin.

For example, one keyword research technique that works wonders on search engines is long-tail phrases. These are being consistently targeted more frequently, with 91.8% of all search queries being long tail keywords.

These specific terms capture user intent, leading to higher conversion rates. For example, target “best cushioned running shoes for women” instead of just “running shoes.” Tailor your content to these detailed queries to attract an engaged audience.

Putting Keyword Research into Action

There’s little point in doing all this keyword research without any actionable steps taken after. One way that you can put your research into action is via content: blogs, website copy, and more can all create keyword-heavy content. This strategy not only enhances your SEO efforts but also positions your B2C or B2B brand as an authority in your niche.

Never stop researching: The digital landscape is ever-evolving, and so should your keyword strategy. Regularly monitor your website analytics and keep an eye on industry trends. Adjust your keywords based on changing user behavior and search engine algorithms to stay at the forefront of success.

Unlock Your Search Performance

Businesses need the right tools to thrive online. By being able to track SEO keyword and search query performance across multiple brands and measure results over time, Digivizer’s Search Query Tracking feature arms users with the insights to harness keywords and master SEO.

Our Search Query Tracking is one of the many tools that come with the platform, with benefits like:

• Identify the top search query driving traffic to your website.
• Add and track your chosen keywords and monitor their performance over time.
• See your impressions, click-throughs, click-through rate, and position ranking over time.

You can also easily:

• Know what content your customers are searching for by seeing their actual natural language search and what volume is available to you.
• Measure how and what content is driving valuable traffic to your website.

Digivizer combines the power of analytical tools and presents them in one easy-to-use platform. To experience this for yourself, sign up for a free trial today. Our Search Query Tracking is available on all paid plans. All our plans include 30 days of historical search, and social and web performance data based on what accounts you connect, all available to be downloaded within one minute.

Start mastering search and drive more valuable and converting web traffic to your website today.