Data Driven Marketing, Marketing

Never Go Back: Data Driven Marketing

By Emma Lo Russo, CEO, Digivizer Where to next in the digital ocean depends on the freedom to change[...]

January 19, 2022

Google Ads, Paid Search

Are Paid Search and PPC The Same Thing?

PPC is another one of those marketing acronyms that can have multiple meanings. We break down all the most common[...]

January 10, 2022

Amazon Ads, Paid Search, SEM

How To: Optimizing Amazon Ads

Welcome the fifth, and final, instalment in our series on how and why to use Amazon Ads in your marketing[...]

December 20, 2021

Analytics, Podcast

The Secret Life of Data Analysts with Virginia Wheway, VP of Data, Koala

On “Masters of Metrics”, Emma Lo Russo talks to Virginia Wheway, VP of Data and Analytics at Koala, about deploying[...]

December 15, 2021

Amazon Ads, Case Studies

Turboforte increases sales by 400%

See how Turboforte leveraged Amazon Ads and Influencer Marketing with Digivizer to optimize its marketing, sales and growth efforts.[...]

December 15, 2021

Analytics, Paid Search, Paid Social

How to Improve Your Ad Quality Score and Make Better Ads

Discover how you can improve the cost-effectiveness of your paid digital advertising by measuring the right metrics, like your Quality[...]

December 10, 2021

Amazon Ads, Paid Search

Amazon Ads’ Slice of the Pie

When it comes to advertising, both in the US and around the world, there is an established duopoly that dominates[...]

December 9, 2021

Analytics, Product Updates

ROAS and Why it Matters For Your Business

Learn more about Return on Ad Spend (ROAS) - what it is, why it's important, how to calculate it and[...]

December 8, 2021

Amazon Ads, Marketing

10 Reasons to add Amazon Advertising to your Marketing Mix

Amazon Advertising is the newest tool to add to your marketing mix. Here’s ten reasons why you to invest in[...]

December 7, 2021

Guides, Paid Social

Your Guide to Social Media Targeting

When it comes to social media ads, there are two ways to stand out in the crowded arena of peoples’[...]

December 6, 2021

Amazon Ads, Paid Search

Amazon Ads: The Beginner’s Guide

Ecommerce businesses need to consider how to add Amazon Ads to their digital marketing strategy. Here's how to get started.[...]

December 2, 2021

Industry News, Social Trends, Twitter

Twitter co-founder Jack Dorsey resigns as CEO. So what?

by Emma Lo Russo, CEO, Digivizer Jack Dorsey’s news marks another milestone in the history of social media, Twitter[...]

December 1, 2021

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