Digital marketing blog

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

How the TikTok algorithm works

Take your organic content strategy to the next level. With over one billion active users and an application that has[...]

Expand your customer base with a lead generation campaign

Every business relies on customer support and revenue. It’s what powers the engine of a business, driving it forward. Harvesting[...]

Why use Instagram Reels in your social media strategy

The face behind a brand is what users are most hungry for. They want to engage with content they relate[...]

Live a growth mindset with a data-driven marketing strategy

When things fall short, we’re usually faced with two choices. Give up. Or get up and try again. This remains[...]

Thought leadership: Raise your brand profile

High-quality products aren’t all a business is worth. A customer wants to see that a company understands what they’re talking[...]

Storytelling: The pulse of B2B marketing

Think a B2B audience is made up of businesses – serious, humorless and mechanical? Think again! Businesses are made up[...]

Hashtag campaigns and how to use them

Hashtags are the categorizing scientists of social media. Whether it’s Facebook, Instagram, Twitter or anything in between, hashtags (#) group[...]

Why use Microsoft Ads in your paid strategy

Don’t ignore the unsung heroes! There are lots of reasons to include Microsoft Ads in your paid strategy – and[...]

Your guide to a great paid social ad

Organic media can only get you so far. You’ll probably need paid social ads to reach your destination. If you[...]

How to build a paid media campaign

Add paid search and media into your marketing mix! With frequent algorithm updates, organic media isn’t enough to boost your[...]

Why it pays to be data driven in marketing

Are your marketing campaigns delivering desired results? In an era dominated by mobile devices and social media, modern consumers are[...]

How data-driven insights drove 12X ROAS growth for Ikecho

Ikecho is a trailblazer in the Australian precious gems and jewellery world with a particular focus on pearls.  It was[...]

Digivizer Shape Blue Asterisk

Unlock growth through marketing intelligence you can trust.