Digital marketing blog

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

10 Rising Jobs in Paid Social

Just as social media algorithms and strategy change all the time, so do social media job titles, descriptions and responsibilities. [...]

10 Steps to Create Amazing Paid Social Media Campaigns

It’s time to talk campaign strategy. What are the key steps to creating an epic, results-oriented ad campaign on social[...]

Your Guide to Social Media Ad Algorithms

In 2020, you can make social media algorithms work for you and get your ads to show up in more[...]

What is Paid Social Media?

Paid advertising is a vital part of any digital marketing strategy. But what actually is it? What are the benefits[...]

Organic vs Paid Social: What’s Better?

Whenever there’s two of something, there is debate about what gets more bang for your buck. So what’s better -[...]

Social Media Ad Formats – Your Complete Guide with Examples

Whether you’re new to social media advertising or a seasoned specialist, this guide will help you navigate the wide variety[...]

Keeping your cows purple by feeding them digital grass

Back in 2002, in the now-mythical early era of digital and online marketing, marketing guru Seth Godin published his best-seller,  Purple[...]

USYD embraces power of digital insights

Marketing students at the University of Sydney are measuring the performance of digital and social media projects using the Digivizer[...]

Is your business and marketing ready to deal with the Coronavirus?

Brian Gibson, Head of Digital Strategy & Partnerships, Digivizer As the Coronavirus (COVID-19), now a pandemic, spreads across the world,[...]

Celebrating Diversity, Inclusion and Equality every day

Following International Women’s Day that celebrates and highlights the successes of women who overcome the challenges and obstacles that still[...]

Retailers must embrace social analytics to survive

Within 24 hours last week, Jeanswest entered voluntary administration, and headphone giant Bose revealed it will shut all retail stores[...]

Digivizer adds Shopify to its list of supported platforms – making it easy for you to get your business where you want it to be

Retailers know all too well that hard work and having a good product are not enough to guarantee success in[...]

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