Resources

Social Marketing

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands. 

The face behind a brand is what users are most hungry for. They want to engage with content they relate[...]

Hashtags are the categorizing scientists of social media. Whether it’s Facebook, Instagram, Twitter or anything in between, hashtags (#) group[...]

If you want to create a wildly successful social media campaign, organic or paid, check out these examples of how[...]

A step by step guide to getting started With over 1 billion current users worldwide, there’s no escaping the sensation[...]

Are you considering TikTok Ads? A question often asked about TikTok is, “is it for business, and how does it[...]

This week on “Masters of Metrics”, Emma Lo Russo talks to Neal Schaffer, who wears many different hats to help[...]
The ever-popular "Stories" functionality has come to Twitter - as Twitter Fleets! Learn how to make the most of Fleets[...]
Twitter Carousel ads can boost click-throughs and app installs. Get the specs here, as well as how to use carousel[...]
Whenever there’s two of something, there is debate about what gets more bang for your buck. So what’s better -[...]

An AlixPartners study recently found that global consumer product companies in 2018 wasted $50 billion, or more than half their[...]

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