Sydney, 11 July 2022: Digivizer continues to add new functionality to its real-time marketing analytics platform.
Digivizer has now added Microsoft Ads, alongside existing platforms TikTok Ads, Amazon Ads, Google Ads, Meta Ads (Facebook and Instagram), YouTube, LinkedIn, Twitter and Google Analytics.
“More marketers, including many businesses we work with, want to consider the option of Microsoft Advertising,” said Emma Lo Russo, co-founder and CEO of Digivizer. “Microsoft Advertising has grown to 14.4% PC market share globally. This represents 14.7 billion monthly PC searches. It has over one third of the PC search market share in the US, 24.7% in the United Kingdom, 18.5% in France and nearly 12% in Australia.
“So in a digital marketing environment that continues to change, disrupt and be very competitive, it makes great sense to add Microsoft Ads to the Digivizer platform.”
Digital marketers use Digivizer to measure and compare the performance of a broad range of criteria. These can be defined at the start of any program in just a few minutes. They include Spend per Campaign or Ad, Impressions and Views, Clicks, Conversions, Conversions Value, Return On Ad Spend (ROAS), hashtag analysis, and user-generated content (including influencer content).
Marketers can now access detailed performance data for Microsoft Ads, side-by-side with any other paid accounts connected to the Digivizer platform. “It is so important to have one place to see how everything is performing in marketing. The key to delivering a seamless digital experience is grounded in understanding intent and where customers are in their current journey,” said Krish Ruban, Head of Marketing, Macquarie Data Centres.
“By leveraging growing platforms like Microsoft Ads, we can get one step further in delivering engaging experiences. Having this added to the one central performance platform in Digivizer enables almost-instantaneous diagnosis of strategy and decision making on which activity is delivering the greatest ROI.”
“Everyone wants to be confident about the performance information they share – digital marketers with their CEOs, agencies with their clients,” said Emma Lo Russo.
“They want to be able to compare performance across platforms quickly, accurately, and objectively.
“And they want this information tomorrow, not at the end of a program.
“Now, they can measure how Microsoft Ads performs, compare this with other platforms, and do so in real-time, to make the best-possible digital marketing decisions.”
Microsoft Ads is available within all Digivizer monthly plans, from US$89 per month.
Digivizer has added Microsoft Ads to its real-time, multi-platform digital sales and marketing analytics platform. Microsoft Ads joins TikTok Ads, Amazon Ads, Google Ads, Meta Ads (Facebook and Instagram), YouTube, LinkedIn, Twitter and Google Analytics. Marketers can now access detailed performance data by platform, campaign, adset and advertisement for Microsoft Ads, side-by-side with any other paid accounts connected to the Digivizer platform.
Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology and activations company. Its digital insights help businesses get better results from their digital sales, across owned, earned and paid media, in social, search and web performance. Digivizer gives businesses the information they need to make better decisions and improve their marketing ROI.
Digivizer’s digital insights are available through a Software-as-a-Service (SaaS) platform affordable to any business, and through add-on digital marketing services. Platforms on Digivizer include Facebook, Instagram, Twitter, LinkedIn, TikTok Ads, Amazon Ads, Microsoft Ads, Google Search, YouTube, and web.
Digivizer is an ad, development and technology partner of Facebook, Instagram, Twitter, LinkedIn, Microsoft and Google, and is a marketing and agency partner to Google, Facebook and Shopify.
Digivizer is at:
For more information:
Alan Smith, Head of Strategic Business Communications, Digivizer.
Phone: +61 404 432 700. Email: [email protected]. Twitter: @alansmithoz