Sydney, 23 October, 2019: Digivizer has launched Digivizer Express – a weekly snapshot into the performance of a company’s social and search media marketing.
It means the era of ‘glance marketing’ is upon us, giving anyone the ability to see, literally at a glance, how every aspect of a brand’s paid media, owned media and earned media, in social and search, has performed.
It’s possible because Digivizer’s technology, delivered as a SaaS offering, normalizes the data from Facebook, Instagram, LinkedIn, Twitter and Google, making it easy to compare what is working and where, in real-time.
Emma Lo Russo, CEO and co-founder of Digivizer, says that marketers obsess about the wrong things – and as a result, disappoint their businesses, which want insights into results.
“Businesses, marketers especially, have become too obsessed with optimization, which ends up focusing on how little they can spend. What businesses care about are the actual results of a marketing program. They want to know which outcomes were driven by their investment. What counts is knowing the impact they’ve made, especially whether their marketing actually improved sales.
“And because of the increasing pressure to perform, everyone – not just marketers – need to understand how their investment in social and search is performing. This is where Digivizer Express comes in. It’s delivered to anyone who needs it in the business, on time, in full – so that decisions can be made quickly. It’s glance marketing made real.”
Digivizer Express: information on brand, influencers, performance
Digivizer Express arrives every Monday in the inboxes of Digivizer platform users, as a composite summary of performance week-on-week. The past week’s activity covers owned social media, best-performing earned media of brand or hashtags being followed, and paid social and search media. Platform content is one click away, on LinkedIn, Twitter, Facebook, Instagram, Twitter and Google.
Using Digivizer’s in-platform Brand Space, account owners can add colleagues’ names to the Digivizer Express distribution list – so that team members and managers can also see, at a glance, how programs are performing.
“There’s no longer any room for excuses about poor marketing outcomes from anyone in your organization,” says Emma Lo Russo.
Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company. Digivizer helps businesses measure the performance of their digital and social marketing investment across owned, earned and paid media. Businesses can then use these insights to make better business decisions and improve their marketing ROI.
Digivizer delivers its digital analytics platform as Software as a Service (SaaS), also supported by optional content, creative and media services.
Digivizer is an ad partner, development partner and technology partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn, Google and referring business partnerships with Investible and Shopify.
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