Sydney, 8 February 2022: Digivizer has added TikTok to its real-time digital sales performance insights platform.
Digital marketers can now view and compare the performance of TikTok Ads alongside content served and budgets spent on other social media, search channels and web performance: Amazon Ads, Google Ads, Facebook, Instagram, YouTube, LinkedIn Twitter and Google Analytics.
Comparisons can be made in real-time, across all of these channels, on performance measurements. These include Spend per Campaign or Ad, Impressions or Views, Clicks, Conversions, Conversions Value, Return On Ad Spend (ROAS), hashtag analysis, and user generated content (including influencer content).
Marketers can also drill into detailed performance data by platform, campaign, adset and advertisement level for TikTok Ads, side-by-side with any other paid accounts connected to the Digivizer platform.
TikTok drives profitable growth
“It’s no secret that TikTok is one of the fastest-ever growing social media platforms, and businesses and consumers are turning to TikTok in their billions,” says Emma Lo Russo, co-founder and CEO of Digivizer.
“So how do businesses get to understand whether TikTok is for them, and what it delivers to them relative to other platform choices? It’s essential that these insights are clear and available so businesses can make better decisions. Adding TikTok to Digivizer makes that quick, easy, efficient and accurate.
“A number of Digivizer users have been using beta versions of this new feature for the past quarter, and their insights create new benchmarks for where TikTok can play in their broader digital marketing ecosystems.
“Great content is needed to attract views and prospects, and to get them to click through to websites where sales can be made. Our users’ data confirms that the cost of doing this on TikTok, particularly in driving brand and traffic, can be markedly cheaper than on Meta Platform’s Facebook or Instagram, to deliver comparative, and in many cases increased, performance.
“For example, one of our customers has seen twice the number of impressions delivered on TikTok compared to Facebook, for less than half the cost, over a quarter. This type of data makes a huge difference to profitable growth – for any company.
“Elsewhere, TikTok delivers 250% more impressions than Facebook for 66% of the investment.
“Businesses need to know how each campaign, creative and platform performs. TikTok is taking the lead as the go-to channel for video content for example, so we’ve made it easy to see which video creative and content performs and compares alongside other channels, over any period. Marketers can see that TikTok delivers great first party data sources, and strong retargeting opportunities that convert.”
Measuring creative performance
One regular user of TikTok on Digivizer’s platform is Australian skincare company BOOST LAB. Founder and CEO Craig Schweigghofer said, “As advertisers continue to shift their spend to digital, we have to be really creative to cut through. With TikTok it’s no different – as long as people are watching videos and clicking through. If consumers and customers are getting a good experience from our videos on TikTok, we’ll get preferential treatment.
“So we compare performance for the same creative across a range of platforms with Digivizer, and see where it performs best, and where customers enjoy our output and where they buy most. “
“We’re still trying to work out how TikTok converts, but it’s already very efficient for the top of the funnel, with a very good cost-per-impression and cost-per-click so we are using this traffic through our retargeting strategies. Having the data to hand efficiently, using Digivizer, means we can analyse what’s really going on, test our conclusions and assumptions, and make faster, sensible decisions.
“And if we can see the performance continue, the likely plan will be to throttle up spend on TikTok, as part of a digital strategy that plays across as broad a spread as make sense, across multiple platforms.”
TikTok Ads is available within all Digivizer monthly plans, from US$89 per month.
Digivizer has added TikTok to its real-time digital sales performance insights platform. Digital marketers can now view and compare the performance of TikTok Ads alongside content served and budgets spent on other social media, search channels and web performance: Amazon Ads, Google Ads, Facebook, Instagram, YouTube, LinkedIn Twitter and Google Analytics. Picture: Digivizer.
Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology and activations company. Its digital insights help businesses get better results from their digital sales, across owned, earned and paid media, in social, search and web performance. Digivizer gives businesses the information they need to make better decisions and improve their marketing ROI.
Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and through add-on digital marketing services. Platforms on Digivizer include Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Amazon Ads, Google and web.
Digivizer is an ad, development and technology partner of Facebook, Instagram, Twitter, LinkedIn, and Google, and is a marketing and agency partner to Google, Facebook and Shopify.
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