New function to Digivizer’s real-time martech platform gives marketers the insights they demand around search queries
Sydney, 21 November 2023: Digivizer has added a new Search Query Tracking function to its real-time martech platform.
Available to all Digivizer users, it will help marketers and business owners make faster decisions about performance, investment and resources. The result will be increased accountability and better collaboration across extended marketing teams.
Users can now easily add their chosen search queries and keywords from inside the Digivizer platform, and track the performance of website traffic and overall page ranking. This makes it easy to share all of these insights across entire organizations and extended marketing ecosystems: marketing teams, external agencies, leadership teams and the CEO. Everyone who needs to can see the same performance data, and collaborate faster to make better decisions.
Everyone using Digivizer will see which search queries drive the most traffic to their websites, and how this changes over time.
New optimization opportunities for marketers
Marketers and content creators can identify the organic search opportunities that should be added to their content strategy, set goals and then track performance. They can also quickly connect SEO search content insights to Digivizer’s performance data on social, paid search and website strategy and investments, and compare impact and performance.
Program managers and budget holders can now use real-time search query tracking to prioritize resources and identify where paid media should be applied to search opportunities.
Emma Lo Russo, co-founder and CEO of Digivizer, said, “Marketers and businesses need to remember that Google’s algorithms are not their customers.
“Digivizer has made it easier, faster and more affordable to focus on designing great content that resonates with real customers – people seeking information, products or services.
“The result is that everyone in an extended marketing team, not just a small group of analytics experts, can access the data everyone needs. Businesses can now create the best match between what customers search for, what they say they want, and how to solve those problems and respond to those requests.
“It’s never been more important to measure content performance, including against generic, bland content generated in bulk by AI that aims to simply win the algorithm race. The job of marketers is to increase the authority of the brand. They shouldn’t be constrained or delayed by data bottlenecks inside their organizations. And so what Digivizer has done is to give everyone in any organization the power of search – and create new opportunities to collaborate, report on and manage programs.”
Search Query Tracking is available in all Digivizer paid plans.
Digivizer has added a new Search Query Tracking function to its real-time martech platform. Available to all Digivizer users, it will help marketers and business owners make faster decisions about performance, investment and resources, and increase accountability and collaboration across extended marketing teams.
Digivizer, founded in 2010, is Australia’s global digital marketing analytics technology and activations company. Its software provides the digital insights that help businesses get better results from their digital sales, across owned, earned and paid media, in social, search and web performance.
Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and through add-on digital marketing services. Platforms on Digivizer include Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Microsoft Ads, Amazon Ads, Google and web.
Digivizer is an ad, development and technology partner of Google, Meta (Facebook, Instagram and all Meta platforms), X, LinkedIn, TikTok, Amazon, and Microsoft, and is a marketing and agency partner to Google, Facebook, LinkedIn and Shopify. It was judged a global top-5 martech platform in the 2023 TMW 100 Awards.
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