Digivizer Free aims to open up access to thousands more users
Sydney, 26 October 2022: Taking its cue from a number of US companies and Australian global SaaS software giants Atlassian and Canva, Digivizer is betting big on future growth with a new, free plan.
The Digivizer Free Plan opens up the platform in particular to startups, individuals and creators, to help thousands of new users measure the performance of their personal brand or digital marketing programs in real-time.
It covers the full suite of social and search channels available on all of Digivizer’s other plans: Facebook, Instagram, Google, TikTok, YouTube, LinkedIn, Twitter, Microsoft Ads and Amazon Advertising.
Any marketer, business owner or creator can now connect any four of any combination of social, paid and web accounts to the Digivizer platform for as long as they like, at zero cost, to start to receive the marketing measurements they need, in under a minute.
When users want to add more accounts, channels, hashtags, or to start collaborating or sharing data with others, they can upgrade to other plans, all the way up to agency and enterprise-class options.
Digivizer Free also delivers brand mentions and hashtag tracking on Instagram, Twitter and Facebook, and weekly and monthly reports.
Global marketers of all sizes seek accurate information, fast
The move comes off the back of a two-month stint in the United States by Digivizer CEO and co-founder Emma Lo Russo as part of Austrade’s Landing Pad program for market-ready scale-ups.
“Talking to US digital marketing executives, software company founders, advertising agencies and VCs, including some of the biggest global names, the feedback was clear. The data and insights we provide across organic, earned, paid, search and web, across all of the major search, social media and web platforms, are second-to-none,” said Emma Lo Russo.
“They appreciate how fast and easy our platform is to use. It fixes the problem that too many marketers and CEOs, even at very large companies, still have. Information about marketing performance is of poor quality, late, and difficult to get. As one CEO put it, it takes too long to know what’s going on, and information is contradictory, doubtful or inaccurate.
“It gets worse for small companies, which do not have the resources of their larger competitors. Many tell me that the biggest hurdle to growth is the cost of acquiring customers, and knowing where best to spend budget. Start-ups, smaller companies and individual creators continue to be penalized with insights that are too narrow, too late or too expensive. And many start-ups and individual creators want these insights as inputs to scale the monetization of their businesses and brands. We’ve fixed that.”
Digivizer has also expanded its certification and partnership programs. The company is talking to a number of marketing consulting firms, professional services firms, and other organizations, about adding Digivizer’s digital sales and marketing insights and data-driven capability to their services.
Future platform developments include new platform additions, flexible reporting, content planning, insights, benchmarking and alerting.
Details of Digivizer Free are available at https://digivizer.com/. Other Digivizer subscriber plans start from US$89 per month.
Digivizer Free lets smaller businesses, individuals and creators connect any four of any combination of their social, paid and web accounts to the Digivizer platform for as long as they like, at zero cost. It covers the full suite of social and search channels available on all of Digivizer’s other plans: Facebook, Instagram, Google, TikTok, YouTube, LinkedIn, Twitter, Microsoft Ads and Amazon Advertising.
Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology and activations company. Its digital insights help businesses get better results from their digital sales, across owned, earned and paid media, in social, search and web performance. Digivizer gives businesses the information they need to make better decisions and improve their marketing ROI.
Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and through add-on digital marketing services. Platforms on Digivizer include Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Microsoft Ads, Amazon Ads, Google and web.
Digivizer is an ad, development and technology partner of Google, Meta (Facebook, Instagram and all Meta platforms), Twitter, LinkedIn, TikTok, Amazon, and Microsoft, and is a marketing and agency partner to Google, Facebook and Shopify.
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