Partnership gives startups and early-growth businesses the capability to take a data-driven and analytics-based approach to marketing, to get more from their digital spend.
Sydney, 3 April 2019 – Early-stage investment group Investible and Digivizer have formed a strategic partnership to help startups set up and use data-driven digital marketing programs and processes. The partnership is an investment by both companies in startups and early-growth companies across multiple vertical markets.
Together, Digivizer and Investible will provide and equip startups and early-growth companies with the digital skills and tools they need to measure and manage their digital marketing budgets, make better decisions about where to deploy their budgets, find leads and convert sales, create engagement, grow revenue, and maximize the ROI in their digital marketing, across their paid, earned and owned media.
The partnership covers a joint education program, and access to Digivizer’s digital marketing analytics platform, with additional value being provided by Digivizer to businesses introduced by Investible through one of its programs.
Emma Lo Russo, CEO of Digivizer, said: “To grow a business you need to know how to find and acquire customers and test market fit quickly. Digital and social marketing provides outstanding business development channels for businesses of any size. This is especially important when resources and budgets remain tight – startups and early-growth companies need to make every dollar work for them. They also need to update investors on progress quickly and accurately. With Digivizer, they can set up a continuous marketing testing environment, and use the real-time insights this gives them to make better decisions about where to spend budget, and do more of what’s working and less of what isn’t.
“We are excited by this partnership with Investible, built over the past 18 months. Investible has a great track record in scaling startups. Our passion to grow businesses together is what makes this partnership work.”
Elisa-Marie Dumas, Head of Global Partnerships & Programs, Investible, said: “This is an exciting partnership for Investible because it will give the startups we engage with and fund practical support and expertise that they can use at a very early point in their history. They will have the support and different tiers of funding they need from Investible, along with the expertise we can
offer in strategy and growth, supported by the Digivizer platform and Digivizer’s expertise in digital marketing. Digivizer understands the startup and early-growth sectors very well, and the team has deep experience working with businesses of all sizes through their creative services go-to-market model.”
Support for startups at different stages
The collaboration between Digivizer and Investible covers a number of programs: the Investible Circle, the Investible Games, and the Investible Retail Innovation Program, as well as education programs for early startups and businesses seeking to understand what drives business growth.
Investible Games: super-charging the next generation of startups in Asia and Australia
The Investible Games is Investible’s program where 12 startups undertake 12 challenges over three days in a competitive event. The program provides everything these participants need to be market-ready, delivered in a short period as a concentrated sequence of lessons and workshops. Each startup is assessed on the quality, insights and strategic thinking of the founders, their understanding of the business problems they’re addressing, each startup’s business model, and the future potential to grow quickly. The challenges take place in front of investors, business leaders and industry leaders, other startups, and corporate innovators.
Digivizer will provide a 12-month Digivizer Starter Plan and digital marketing strategy consulting advice and support to the winners of the Customer Acquisition Challenge, and will also support the Games taking place in Jakarta (26th – 28th April), Melbourne (16th – 18th May), Thailand (30th May – 1st June), and Sydney (27th – 29th June). For more information on the Indonesian Investible Games, visit https://promo.investible.com/the-games/jakarta. All businesses that apply to enter Investible Games will also receive a bonus month for any Digivizer plan they purchase.
Investible Circle Partnership
The Investible Circuit Partnership supports its portfolio companies by providing them with access to subject matter experts, 1:1 coaching and mentoring, and ongoing access to the Investible networks that enable them to scale and prepare for future rounds of capital raising.
Investible will provide every new and current Investible Circle member with a 12-month licence to Digivizer’s Starter Plan. Investible will cover the monthly Digivizer subscription cost for these Circle members for their first year.
Digivizer will also deliver two working sessions to Investible Circle group members. The first was in March, with the second scheduled for July. Investible Circle members will have access to online support and education services from Digivizer to improve team skills.
Investible and Digivizer are also considering expanding the collaboration to embrace scale-up companies. These will be companies that fall outside the membership criteria for Investible Circle but which can still use Digivizer to manage the performance of their early digital marketing programs. These will be companies that have already grown beyond early the early startup phase.
Investible Retail Innovation Pilot Program in partnership with the City of Sydney
This program, in partnership with the City of Sydney, will help support small and medium retail and hospitality owners. A special Digivizer Plan offer and a workshop session will be provided by Digivizer to retailers supported by Investible.
Support across Asia for startups
As Investible expands its network of partners in Asia, Digivizer will provide businesses interested in obtaining funding with digital marketing expertise and “how to” support training, and a special offer of an additional 30 days free use of its platform (allowing for 60 days of data).
Digivizer was founded in 2010. Digivizer helps businesses understand and get more from their digital investment across social and search. Digivizer’s platform allows businesses to measure their digital performance across owned, earned and paid media and to easily identify what is working for them.
Digivizer offers a range of plans that scale depending on the number of users, the number of connected paid and search accounts, and the number of influencers and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of data across all paid, owned and earned and the first 30 days free.
Digivizer is an ad. partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube).
Investible is an early-stage investment group that provides high-potential founders the financial, human and intellectual capital needed to scale. Investible’s mission is to de-risk angel investment on a global scale.
The Investible Games are events held across Asia at which 12 early-stage startups compete for a year of focused support and investment from Investible. Startups are assessed over two days on the founder team, their understanding of the business needs they seek to meet, the startup’s business model, and other factors that define success, in front of potential investors, industry and business leaders, and startup and corporate innovators. Investible Games are scheduled to take place in Jakarta in Melbourne, Bangkok and Sydney between April and June.
Digivizer is at:
Investible is at:
For more information:
Alan Smith, Head of Strategic Business Communications, Digivizer.
Steph Barr, BarrNone
Phone: +61 403 179 939. Email: [email protected]