New feature gives marketers the information they need on return on advertising spend (ROAS), to generate more revenue
Sydney, 7 December 2020: Digivizer has added ROAS measurement to its real-time digital analytics platform. The new features help digital marketers and business owners understand what is working, to deliver the best return for every dollar spent, and make faster decisions that generate more revenue.
Measuring return on advertising spend (ROAS) is a challenge of balance. Comparing different spends across multiple channels is difficult to do. Get that balance wrong, and insights and decisions taken will be poor. Budgets and effort will be wasted, and revenue opportunities will be missed.
Digivizer solves this by providing the ROAS calculation for everyone, including managers who are not data experts. Business, marketing and campaign managers can compare the performance of every dollar spent, across different platforms, knowing that the measurements are true comparisons.
Revenue return is visible at a glance. Every stage of the campaign, down to adset and ad levels, can be explored. Campaign managers can also see the ad creative delivering the best returns, in real-time.
“The beauty of digital media is that everything is measurable, allowing managers to understand what is working at every stage of the marketing funnel,” says Emma Lo Russo, CEO of Digivizer.
“But measurement is still harder than it should be. Forrester Consulting, in a survey commissioned by Google, found that 54% of marketing decision-makers still find it difficult to manage, organize, and act on data.
“One example is Return on Advertising Spend, which is a key metric. The problem has been how difficult this is to understand. We’ve made it easy to measure and visualize ROAS trends. And because we are platform agnostic, marketers can see immediately which platform and which ads work best – for any campaign, any product set, any market.”
Digivizer plans start with 30 days’ free data, and a further 30 days’ free usage with the standard plan at US$89 per month with no lock in.
Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company. Its digital insights help businesses get better results from their digital marketing, across owned, earned and paid media, in social, search and in web performance. Digivizer gives businesses the information they need to make better decisions and improve their marketing ROI.
Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and if required, add-on digital marketing services.
Digivizer is an ad, development and technology partner of Facebook, Instagram, Twitter, LinkedIn, and Google, and is a marketing and agency partner to Google and Facebook. It is also a partner of start-up venture capital investors Investible and Remarkable, and of global online retail platforms Shopify and BigCommerce.
30-day free trial plans are available at https://app.digivizer.com/register.
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For more information:
Alan Smith, Head of Strategic Business Communications, Digivizer.