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Digital marketing blog

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

Virginia Wheway

The Secret Life of Data Analysts with Virginia Wheway, VP of Data, Koala 

On “Masters of Metrics”, Emma Lo Russo talks to Virginia Wheway, VP of Data and Analytics at Koala, about deploying[...]
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How to Improve Your Ad Quality Score and Make Better Ads

Discover how you can improve the cost-effectiveness of your paid digital advertising by measuring the right metrics, like your Quality[...]
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An illustration demonstrating how big Amazon Ad's market share is

Amazon Ads’ Slice of the Pie

When it comes to advertising, both in the US and around the world, there is an established duopoly that dominates[...]

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ROAS and Why it Matters For Your Business

Learn more about Return on Ad Spend (ROAS) - what it is, why it's important, how to calculate it and[...]
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An image of a shopping cart filled with Amazon packages seen through a phone screen with the headline "10 Reasons Amazon Ads Needs to be in your Marketing Mix"

10 Reasons to add Amazon Advertising to your Marketing Mix

Amazon Advertising is the newest tool to add to your marketing mix. Here’s ten reasons why you to invest in[...]
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Your Guide to Social Media targeting - Digivizer

Your Guide to Social Media Targeting

When it comes to social media ads, there are two ways to stand out in the crowded arena of peoples’[...]
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Amazon Ads: The Beginner’s Guide

Ecommerce businesses need to consider how to add Amazon Ads to their digital marketing strategy. Here's how to get started.[...]
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Twitter co-founder Jack Dorsey resigns as CEO. So what?

by Emma Lo Russo, CEO, Digivizer Jack Dorsey’s news marks another milestone in the history of social media, Twitter in[...]

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How to Make Organic Search Content Work Harder for You

Discover how to make organic search engine marketing work for you - then turn it into an amazing tool for[...]
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How to Create Amazing Carousel Ads for Social Media

Carousels are an awesome social media ad format to show off multiple features, engage audiences for longer and test what’s[...]
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Nick Reynolds

Growing Global Brands with Data-Driven Marketing – CMO Nick Reynolds

Nick Reynolds, Global CMO for Johnson Controls-Hitachi talks to Masters of Metrics podcast host Emma Lo Russo about working for[...]
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Lars Anthonison

Measuring Marketing – The Long and Short of It, with Lars Anthonisen

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Lars Anthonisen, Google’s Head of Marketing in[...]
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