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Paid Social

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands. 

Your Guide to Social Media Targeting

When it comes to social media ads, there are two ways to stand out in the crowded arena of peoples’[...]
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How to Create Amazing Carousel Ads for Social Media

Carousels are an awesome social media ad format to show off multiple features, engage audiences for longer and test what’s[...]
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Your Guide to Social Media Advertising Costs

Learn more about auctions, what it really means to pay for ads on social media - and, on average, how[...]
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Paid Search vs Paid Social – What’s Better?

Businesses can’t (and shouldn't) market everywhere all the time. We take a good look at the pros and cons of[...]
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10 Rising Jobs in Paid Social

Just as social media algorithms and strategy change all the time, so do social media job titles, descriptions and responsibilities.[...]
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10 steps to create amazing paid social media campaigns

10 Steps to Create Amazing Paid Social Media Campaigns

It’s time to talk campaign strategy. What are the key steps to creating an epic, results-oriented ad campaign on social[...]
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Your Guide to Social Media Ad Algorithms

In 2020, you can make social media algorithms work for you and get your ads to show up in more[...]
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What is Paid Social Media?

Paid advertising is a vital part of any digital marketing strategy. But what actually is it? What are the benefits[...]
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Organic vs Paid Social: What’s Better?

Whenever there’s two of something, there is debate about what gets more bang for your buck. So what’s better -[...]
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Social Media Ad Formats – Your Complete Guide with Examples

Whether you’re new to social media advertising or a seasoned specialist, this guide will help you navigate the wide variety[...]
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