Paid Social

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands. 

Discover how you can improve the cost-effectiveness of your paid digital advertising by measuring the right metrics, like your Quality[...]
When it comes to social media ads, there are two ways to stand out in the crowded arena of peoples’[...]
Carousels are an awesome social media ad format to show off multiple features, engage audiences for longer and test what’s[...]
Learn more about auctions, what it really means to pay for ads on social media - and, on average, how[...]
Businesses can’t (and shouldn't) market everywhere all the time. We take a good look at the pros and cons of[...]
Just as social media algorithms and strategy change all the time, so do social media job titles, descriptions and responsibilities.[...]
It’s time to talk campaign strategy. What are the key steps to creating an epic, results-oriented ad campaign on social[...]
In 2020, you can make social media algorithms work for you and get your ads to show up in more[...]
Paid advertising is a vital part of any digital marketing strategy. But what actually is it? What are the benefits[...]
Whenever there’s two of something, there is debate about what gets more bang for your buck. So what’s better -[...]
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