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Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands. 

How-to Optimize SEO and Boost Search Ranking

In this article, we'll guide you through how to find your web pages' SEO ranking and how to use those[...]
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What is Paid, Owned and Earned Media

What is Paid, Owned and Earned Media?

Paid, owned and earned media are vital components of the marketing mix. Make sure you're across all three as you're[...]
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A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

Harness Generally Accepted Marketing Principles for success

Digivizer CEO, Emma Lo Russo, explains why it’s time to take the measure of digital marketing and make marketing governance[...]

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Data driven marketing analogy. A drone photograph of a kayaker paddling on a clear sea with the shadow of a very large shark added to look as though it's lurking underneath

Never Go Back: Data Driven Marketing

By Emma Lo Russo, CEO, Digivizer Where to next in the digital ocean depends on the freedom to change route[...]

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An image of a shopping cart filled with Amazon packages seen through a phone screen with the headline "10 Reasons Amazon Ads Needs to be in your Marketing Mix"

10 Reasons to add Amazon Advertising to your Marketing Mix

Amazon Advertising is the newest tool to add to your marketing mix. Here’s ten reasons why you to invest in[...]
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How to Make Organic Search Content Work Harder for You

Discover how to make organic search engine marketing work for you - then turn it into an amazing tool for[...]
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Nick Reynolds

Growing Global Brands with Data-Driven Marketing – CMO Nick Reynolds

Nick Reynolds, Global CMO for Johnson Controls-Hitachi talks to Masters of Metrics podcast host Emma Lo Russo about working for[...]
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Lars Anthonison

Measuring Marketing – The Long and Short of It, with Lars Anthonisen

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Lars Anthonisen, Google’s Head of Marketing in[...]
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Tristan Harris Masters of Metrics

Masters of Metrics: Tristan Harris

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Tristan Harris, the co-CEO of Harris Farm[...]
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5 Marketing Levers to Pull in Every Campaign

There are at least five great marketing levers you can pull to refine your digital marketing and advertising campaigns.[...]
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