Resources

Category: Marketing

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

Never Go Back: Data Driven Marketing

By Emma Lo Russo, CEO, Digivizer   Where to next in the digital ocean depends on the freedom to change[...]

10 Reasons to add Amazon Advertising to your Marketing Mix

Amazon Advertising is the newest tool to add to your marketing mix. Here’s ten reasons why you to invest in[...]

How to Make Organic Search Content Work Harder for You

Discover how to make organic search engine marketing work for you - then turn it into an amazing tool for[...]

Growing Global Brands with Data-Driven Marketing – CMO Nick Reynolds

Nick Reynolds, Global CMO for Johnson Controls-Hitachi talks to Masters of Metrics podcast host Emma Lo Russo about working for[...]

Measuring Marketing – The Long and Short of It, with Lars Anthonisen

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Lars Anthonisen, Google’s Head of Marketing in[...]

Masters of Metrics: Tristan Harris

This week on “Masters of Metrics”, our host Emma Lo Russo talks to Tristan Harris, the co-CEO of Harris Farm[...]

5 Marketing Levers to Pull in Every Campaign

There are at least five great marketing levers you can pull to refine your digital marketing and advertising campaigns. [...]

Kickstart Business Growth in 2021: Your Ultimate Starter Guide

Planning for your business growth in 2021 and not sure how to get started? We’ve gathered our most popular guides[...]

7 ways to boost your online sales

There's an ongoing battle of organic vs paid search marketing. Read our guide to work out which is better for[...]

Keeping your cows purple by feeding them digital grass

Back in 2002, in the now-mythical early era of digital and online marketing, marketing guru Seth Godin published his best-seller,  Purple[...]

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