Digivizer expands social platform coverage and influencer tracking

July 17, 2019 - 3 minute read

Digivizer continues to add more metrics, platforms and functionalities to help marketers and businesses make better decisions about their digital marketing investments.

In our latest product release, we have added new features and improvements across owned, earned and paid platform functions. 

Here’s what’s new on Digivizer.

 

Track, analyze and compare your LinkedIn InMail campaign results with Digivizer

For marketers and sales specialists in the B2B space, LinkedIn is a vital asset for targeting decision-makers in businesses. Tracking your LinkedIn InMail campaigns is a new addition to our Paid Media tab. If you’re logged in, click here to go to the Paid tab and see it for yourself. 

In the Digivizer platform, the “Paid” tab brings all your paid media campaigns into one place. Whether you’re spending on Facebook, Twitter, Instagram, Google, or LinkedIn, or all of the above, you can track every campaign and even compare them to each other in one easy apples-to-apples view.

There are four levels to the Paid Media performance. You can track campaigns by platform, by campaign, by adset or by individual ads. You can see what performs best at every level and easily sort either by objective or by naming convention.  

There are 50+ paid metrics you can see including total and individual platform Spend, Impressions, CPM, Engagement, Engagement Rate, CPE, Video Views, CPV, Link Click,  CTR, CPC, and more.

Now you can see your InMail campaigns in the Digivizer platform, too, and track how they compare in performance – with each other, and with the rest of your marketing mix.

 

linkedin-inmail-digivizer

 

In this particular InMail campaign above, you can see 514 people were served the sponsored InMail. That shows in the ‘Impressions’ column. Of that, 198 (38.52%) opened the InMail, for a cost of $1.19 each. As soon as you have a complete lead form, that will show in the platform as a successful conversion.

 

Supercharge your influencer tracking programs with Digivizer

Do you know who talks about you the most on social media? And who gets the most engagement for their posts?

For brands and businesses, this is vital information to have. Whether it’s your influencers or your customers giving feedback, if people are talking about you, you want to know it. 

With the Digivizer platform, you can discover your most engaged customers, fans and influencers with just one click. 

Digivizer’s Earned Media functionality aggregates all the people talking about you using your @username, or a #hashtag you are tracking.

We’ve now added a lot of juicy new functionality to the Top Posters table:

  • You can now scroll through everyone who has talked about you, from the people who have posted the most about you or your hashtag, to people who have posted the least.
  • You can see the total engagements those posters earned on those posts.
  • You can click on the post number to see posts only by that individual – this is great for seeing an influencer’s track record with your brand!

influencer-tracking

 

A better overview of your Paid, Owned & Earned media

When you first log in to Digivizer, you will see a holistic overview of your paid, owned and earned media performance on a single page. In its new avatar, this page showcases the top-performing earned media posts for the selected date range.

 

 

The Digivizer difference

Every new account receives our complimentary monthly strategy review and the ability to have live support and book in at least monthly for further digital marketing strategy support.

Digivizer is one platform for all your social and search marketing analytics allowing you to continuously measure, iterate and improve across all your marketing campaigns. Digivizer helps you figure out what works so you can do more of it. 

Find out how Digivizer can help you get more from your digital spend. Book a demo now.