Digivizer is launching new LinkedIn Personal Metrics, and it will be a game changer for your business.
Successful brands have always invested heavily in measuring the impact of their marketing, from ad performance to website engagement and social media growth. Analyzing the metrics on these marketing elements enables different strategies, fuelling growth, and ultimately resulting in business impact.
However, one platform has always stood out from the crowd when it comes to B2B marketing. LinkedIn is renowned as the most important B2B platform, with Statista reporting that 86% of B2B marketers use LinkedIn. Additionally, 89% of B2B marketers use LinkedIn for lead generation and 62% say it produces leads for them.
Yet despite its importance, a piece of the picture has always remained out of reach: measuring the influence of executives and thought leaders on LinkedIn.
Until now, the ability to measure that impact has been patchy at best. Company page analytics don’t tell the whole story, and personal profile data has historically been not available in any measurable or benchmark way. This has left marketing and communications teams with a serious blind spot in understanding how leadership drives brand growth.
That changes with Digivizer’s new LinkedIn Personal Metrics.
Why Personal LinkedIn Profiles Matter More Than Ever
LinkedIn has evolved into the central stage for professional storytelling and brand advocacy. Thought Leadership, for example, is an incredible professional storytelling method where executives engage audience members on a brand awareness level. Research has shown that members are twice as likely to engage with posts from individuals than from company pages.
People connect with people, and that human connection drives reach, credibility, and trust.
This makes sense considering the rise in CEO-led video content on social media platforms. A study from The Australian shows that executive video posts have risen by more than 20% since 2023, and the format is proving its worth. Posts that feature video from CEOs are now generating around four times the impressions of standard text updates.
In a time when authenticity and transparency matter more than ever, video content allows leaders to connect with their audiences in a more personal and relatable way. It puts a face to the brand, helping to build trust through genuine human connection.
But the issue hasn’t been what goes out onto LinkedIn. The problem has been measuring its impact.
The Challenge of Invisible Impact with LinkedIn
Anyone who has tried to assess their personal performance on LinkedIn knows the frustration. Analytics are spread across a confusing rabbit warren of multiple tab pages based on individual content posts. Manual tracking across dozens of updates is time-consuming.
And while some unofficial scraping tools have attempted to bridge the gap, these are illegal uses that contravene the platform’s usage guidelines and legal usage rights. LinkedIn takes a strong position against those who breach their terms and you may be kicked off the platform.
This means marketing and communications teams have been left to make assumptions about what’s working. Without real data, it’s impossible to understand the impact of executive voices, or to quantify how leadership content contributes comparatively, and quantifiably, to the overall marketing strategy.
LinkedIn Personal Metrics Brings Personal and Company Insights Together
LinkedIn has recently taken steps to address the metric gap by allowing a small number of trusted partners to access approved personal profile analytics.
Digivizer is now one of those approved partners, and one of the first in the world to bring this data into a unified, privacy-safe, and fully compliant analytics platform.
This means executives and marketers can, for the first time, see personal LinkedIn performance alongside company page metrics, website analytics, and other social channels, all in one trusted source of truth. All apples for apples, and against any objective you have for your content.
Personal metrics such as impressions, engagements, video views, engagement rate and follower growth are automatically tracked and visualised, giving teams the confidence to act on real insights, all readily available in our analytics platform.
Why LinkedIn Personal Metrics Matter for Modern Marketing Leaders
For CMOs, corporate communications teams, and CEOs themselves, this opens up an entirely new level of accountability. The impact of thought leadership is no longer anecdotal, it’s measurable. Organizations can now see which executive voices drive the most engagement, which topics resonate with audiences, and how leadership activity correlates with brand visibility and growth.
It’s also a win for transparency and trust. By using LinkedIn’s approved data access, Digivizer removes the need for unreliable workarounds and manual reporting. The result is an analytics view that’s both compliant and complete.
What you will find is that an Executive Thought Leadership program can with fewer posts, out perform brand channels. Plus it creates the natural opening for customer engagement and conversations to continue.
LinkedIn Personal Metrics and Digivizer: A New Way to Measure Leadership ROI
Digivizer’s vision has always been “growth through marketing intelligence you can trust”. The introduction of LinkedIn Personal Metrics delivers on that promise, offering a single, connected view of how every part of your digital presence contributes to your online presence.
Because the truth is, your people are your brand. And now, you can finally measure the impact of their voices.
“Digivizer’s real-time insights reporting saves me from the long wait for quarterly reviews. This helps me make decisions faster, optimizing marketing budgets, programs, and content for improved performance. As a marketer, there is nothing more valuable than the visibility of performance in real-time”
“Being able to see personal LinkedIn metrics of our senior executives in real time on Digivizer is a game changer. I’ve always depended on 6-monthly reports to understand the impact from investment in Executive Thought Leadership programs. With this new feature, I can quickly understand what’s working and what’s not at anytime, especially immediately after key announcements or events that matter to the executives and to our company”
Sachin Bhatia, CMO | Director of Marketing – Lenovo, Greater Asia Pacific
LinkedIn Enhanced Personal metrics are available on all paid plans (and paid plan trials). For a limited time, you can get 50% off Digivizer’s Starter Plan for the first six months. For just US$9.50 per month, you can compare all your executives’ LinkedIn performance and see their impact on your growth alongside your other accounts. Start measuring the ROI of leadership today.
