Content marketing might be in danger of becoming as overused as “synergy”, but it’s for good reason.
‘Marketing with content’ is a winning strategy. These things and more all form part of a business’ content strategy in terms of both business-to-consumer and business-to-business marketing.
- Whitepapers & research
- Videos & podcasts
- AMAs (that’s Ask-Me-Anything, a Reddit trend where an expert volunteers to spend one hour answering every question you can think of about their specialty)
That’s a lot of work for marketing and sales. According to this video from ContentMonsta & LookBookHQ, 44% of marketers say content production is their biggest challenge.
Why do we do it?
In the same video, Aberdeen says growth in unique site traffic is at 19.7% for content marketing leaders. For followers, it’s just 2.5% growth year-on-year. That’s 7.8 times more traffic for content marketing leaders.
Conversion rates are higher, too. Content marketers see conversion rates of around 2.9%. For those who don’t bother to put in the effort, usual conversion rates hover around 0.5%.
78% of CMOs believe custom content is the future of marketing. It costs 62% less than traditional marketing – and it’s also got a natural home: social media.
If you can create messaging that really resounds with your audience, and find the right place to share it (91% of B2B marketers use LinkedIn, for example), then content marketing is a total no-brainer.
Create value for your customer, share your expertise, and they’ll come back again and again.
Inspiration for this story was spotted on LinkedIn.