Resources

Category: Data Driven Marketing

Helping data-driven marketers lower costs, increase leads, and build the world’s most beloved brands.

How to grow your web traffic

Do you know where your web traffic comes from? Many business owners struggle to understand the importance of web traffic.[...]

Harness Generally Accepted Marketing Principles for success

Digivizer CEO, Emma Lo Russo, explains why it’s time to take the measure of digital marketing and make marketing governance[...]

Never Go Back: Data Driven Marketing

By Emma Lo Russo, CEO, Digivizer   Where to next in the digital ocean depends on the freedom to change[...]

Glance marketing

Do you have a lot to do today? Are there several sticky notes seemingly screaming at you on your desk?[...]

How your business can be smart when it comes to its reliance on data

In a recent article McKinsey makes the point that the gap between data leaders and data laggards is growing: while[...]

How To Harness Creativity & Data to Drive Growth

Marketers have a big role in driving the creative quotient within their company to achieve business growth. Data can help. Here’s[...]

How to start your data-driven journey post-GDPR

Remember the kerfuffle that came with the EU’s General Data Protection Regulations (GDPR) that became law earlier this year? Essential[...]

The secret to making better, faster decisions in your business

For companies with thousands of employees, it’s usually the work of years to change the tide. But for startups and[...]

Is your data holding you back from creating personalised experiences?

Customers want personalised experiences. To ensure personalisation, you need to know where your customer is and how they are interacting[...]

5 social best practice insights from social leaders

In a Social Leadership Forum, our CEO, Emma Lo Russo, asked a question of the panel of Australian social leaders.[...]

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