As Executive Thought Leadership programs surge as a strong marketing lever with 73% of organisations now prioritizing them (Edelman, 2024), companies have faced a persistent blind spot: they couldn’t easily measure which executives or employees actually drive business results.
Digivizer today launched LinkedIn Enhanced Personal Metrics, solving the measurement gap that’s forced companies to either manually track posts one-by-one, use scrapers that violate LinkedIn rules, or simply go unmeasured.
“For years, leaders have been told to ‘build your personal brand on LinkedIn,’ but the impact of that investment was nearly impossible to measure or compare. It lived in screenshots, time-consuming manual spreadsheets, or risky scrapers,” said Emma Lo Russo, CEO, Digivizer. “Now CMOs and Corporate Communications Heads can access a single source of truth to see if the CEO’s long-form or short-form post outperformed the brand announcement, benchmark personal profiles against company pages and invest in voices that actually move the needle”
LinkedIn Personal Metrics delivers performance data for executive and employee profiles directly inside Digivizer’s platform, alongside company pages, search, social and web channels. Teams can now compare all their marketing channels in one view and identify which content formats and topics drive real business outcomes.
The feature tracks period-on-period growth across followers, impressions, reach, video views, engagements and engagement rates with no guesswork.
“Investing in Executive Thought Leadership or Employee Advocacy Programs is no longer a leap of faith,” added Lo Russo. “You can now prove which topics and formats work, and scale what drives results across leaders and markets and the value relative to all other brand channels.”
The launch follows LinkedIn’s decision to open personal-profile data access to a small group of trusted global partners. Digivizer is a LinkedIn-approved Marketing Partner and the only one in Australia & New Zealand. Digivizer is now able to offer this unique data to its single source of truth platform.
LinkedIn Enhanced Personal Metrics are now available on all Digivizer paid plans starting at US$9.95 per month. All paid plans include a 30-day free trial with no lock-in.
Visit Digivizer to learn more or start a free trial at: https://digivizer.com/pricing
About Digivizer
Digivizer, founded in 2010, is Australia’s global digital marketing insight technology and digital marketing services company. Its software provides the digital insights that help businesses get better results from their digital sales, across owned, earned and paid media, in social, search and web performance.
Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and through add-on digital marketing services. Platforms on Digivizer include Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Microsoft Ads, Amazon Ads, Google and web.
Digivizer is an ad, development and technology partner of Google, Meta (Facebook, Instagram and all Meta platforms), X, LinkedIn, TikTok, Amazon, and Microsoft, and is a marketing and agency partner to Google, Facebook, LinkedIn and Shopify. It was judged a global top-5 martech platform in the 2023 TMW 100 Awards. Digivizer is Australia’s First and only LinkedIn Marketing Partner, and holds Google Premier Partner status.
Contacts
Digivizer is at:
LinkedIn: https://au.linkedin.com/company/digivizer
Instagram: https://instagram.com/Digivizer/
YouTube: https://youtube.com/digivizer
X: https://twitter.com/Digivizer
Facebook: https://facebook.com/Digivizer
TikTok: https://www.tiktok.com/@digivizer
Web: www.digivizer.com
For more information:
Email: media@digivizer.com
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