20 stats that prove why “good” won’t cut through the noise


People always say “good is the enemy of great”, and that’s never more true than in Content Marketing. Do you ever wonder how much stuff happens online every minute?

Let’s break down some cool numbers. Cloud-based operating system Domo released their sixth Data Never Sleeps report this year, analysing the 2.5 quintillion bytes of data that are created every single day across popular apps and platforms including Google, Instagram, Amazon, Netflix, Spotify and more.

The big numbers

There’s the first number to break down: 2.5 quintillion bytes. That’s 2.5 exabytes. Doesn’t sound so impressive? How about 2.5 million terabytes, or 2.5 billion gigabytes?

But who is generating all this digital content?

In 2012, there were about 2.2 billion active internet users. (31% of the world’s population)

In 2017, there were about 3.8 billion active internet users. (50% of the world’s population)

Read more: How to build a successful marketing & sales funnel

Social media

On average, every minute there are:

  • 12.9 million texts.
  • 2.1 million Snaps.
  • 1.3 million Giphy .gifs used.
  • 473,400 Tweets.
  • 176,220 Skype calls.
  • 79,740 Tumblr posts.
  • 49,380 Instagram photos.
  • 1,944 Reddit comments.
  • 120 new people on LinkedIn.


Netflix saw a whopping 40 percent increase in streaming hours, going from 69,444 hours to 97,222. That’s not total. That’s per minute. Every minute, Netflix users collectively stream 97,222 hours of video.

Every minute, YouTube users collectively watch 4.3 million videos.

Every minute, Spotify users collectively stream over 750,000 songs.

Read more: 3 hacks to improve your writing

The service economy

Which of these things have you done today? Every minute:

  • 18 million people request a forecast from the Weather Channel.
  • Google conducts 3.9 million searches.
  • Venmo processes $68,493 worth of peer-to-peer transactions.
  • Tinder users match 6,940 times.
  • Uber users take 1,389 rides.
  • Amazon ships 1,111 packages.

There’s a lot of stuff happening online every minute – and a lot of noise to compete against, if you’re promoting your company. That’s why it’s so important to make sure your message stands out, and your offering really is worth your customer’s time.

What have you done today?

The inspiration for this story was spotted on Entrepreneur.

Are you running paid marketing on multiple platforms like Facebook, Google & Twitter? You can use Digivizer to track all your spend in one place.

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