LinkedIn Ads analytics for B2B marketers

LinkedIn analytics solutions for B2B marketers. Our Digivizer platform allows marketers to easily measure performance for their LinkedIn pages. This includes content for any date-range, track advertising performance at granular details and easily compare these with the performance of other social media platforms, all in a single view.

Linkedin is an important platform for B2B marketing. It provides a great ability to reach your precise audience. Although engagement can be expensive compared to other digital marketing platforms, conversions from LinkedIn generated leads can prove to be very cost effective.

In the past, tracking performance within Linkedin and comparing it to the performance of other social media platforms involved painful manual processing of data. You don’t need to do that anymore as Digivizer, a leader in digital marketing analytics technology, has partnered with LinkedIn to automate the process for you.

It’s exciting for us to be one of the first to offer a complete picture on how LinkedIn’s digital content and digital marketing programs perform – Emma Lo Russo, CEO & Founder, Digivizer

In recent years, LinkedIn has become the platform of choice for B2B businesses and marketers to build and nurture business relationships and for targeting specific accounts and decision makers. With key decision makers using Linkedin as one of their sources of learning and choosing vendors, understanding the performance of content and marketing investment is of critical importance.

Digivizer has added LinkedIn Pages and LinkedIn Paid Media Analytics to its digital analytics platform providing one place for businesses to view their owned, earned and paid media. This new feature automates what was earlier an entirely manual exercise thus saving many hours of labor and giving marketers a one-stop solution for multi-platform analytics.

No more post-by-post tracking: With Digivizer, you can now track LinkedIn metrics like most engaging content, impressions, organic reach, engagement types, engagement rates and you can analyze this through the lens of time. Rather than looking post by post, you can now choose a date range and determine over time the best performing content.

Granular paid media analytics: If you are running paid advertising campaigns on LinkedIn, you can now track your advertising effectiveness by campaign, adsets and even up to your ads level. You can track these to your various objectives with ease, filtering all the way to the nature of the content and the best performing campaigns.

Compare LinkedIn alongside other platforms: Digivizer helps you build a clear understanding of the cost of each key metric you care about and to see what is performing best for you not only in Linkedin but also across platforms, comparing apples to apples.

Digivizer is one of the first companies worldwide to make these type of content and paid measures available alongside the same measurements for other social media and digital platforms. The addition means Digivizer gives digital marketers a complete picture of the performance of their digital marketing programs across LinkedIn, Google search, YouTube, Facebook, Instagram, and Twitter, in real time.

Paid media analytics allows marketers to see total spends for each platform, and then narrow down to view data for Campaigns, Adsets, and Ads. They can make decisions about program performance against objectives, at clicks and conversion levels, in real-time.

Adding Linkedin is particularly important for those businesses who sell to businesses.

Digivizer also includes performance measurements for LinkedIn Company Pages and Brand Pages that cover impressions, Likes, Comments, Shares, Clicks and Engagement Rate, and presents best-performing content over any date period chosen.

For businesses or agencies managing multiple pages, these can be either viewed in a single view or viewed within individual BrandSpaces.

Digivizer is an ad partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube).