This video shows you how to identify and measure AI-driven referral traffic to your website using Digivizer’s Web Performance tab.
Within the Traffic Source table, website traffic from Google Analytics is clearly categorised by source, including AI platforms such as ChatGPT, Gemini and Perplexity. You can review total visits, percentage changes and period-on-period comparisons to understand how AI referral traffic is trending over time and how it contributes to overall website performance.
This visibility allows you to confirm whether your brand is appearing in AI tools, measure the impact of Answer Engine Optimisation efforts, and track growth in AI-driven traffic alongside other organic and referral sources in one structured analytics view.