This video shows you how to calculate and analyse total Return on Ad Spend (ROAS) across all paid media platforms using Digivizer’s Paid tab.
Inside the Paid section, you can see consolidated performance data from Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads and Amazon Ads in one unified reporting view. Review total ROAS, conversions, spend and other key metrics across platforms, then apply filtering within the Paid table to isolate specific campaign types, funnel stages such as bottom-of-funnel (BOFU) activity, or product segments. Period-on-period comparison is built in, showing percentage changes across any period instantly.
Instead of exporting data into spreadsheets to calculate cross-platform totals, this view gives paid teams immediate clarity on true performance, allowing faster budget shifts, creative testing decisions and optimisation based on complete, aggregated advertising data.