This video shows you how to identify SEO opportunities using Google Search performance data within Digivizer.
Compare branded and non-branded search demand, sort queries by impressions and rankings, and use advanced AND/OR filtering to group related topics and identify questions your audience is searching for. These features help reveal keywords and topics where improved content could generate additional organic traffic.
This allows marketers to prioritize landing pages, improve existing website content and build SEO and Answer Engine Optimization strategies around real search demand rather than assumptions.