Supercharge your paid media strategy

When you’re running ads on paid social media and search engines, you have to know what you’re spending your money on, and which ads are delivering the results you need. You can do just that with the Paid Performance tab in Digivizer using the following features:

• Date Picker – use the date picker to narrow down (or expand!) the data you’re seeing
• Filter Bar – see your data by platform, active campaigns, inactive campaigns and objectives
• Campaigns Data Graph – get a visual representation of how your paid media campaigns perform
• Paid Performance Table – view data across platform, campaign, adset and ad level

You can change filters and the date range in order to customize the data you’re seeing in the table as well as the graph!

Digivizer uses the objectives you’ve set on your paid media campaigns in each channel’s ad manager to determine which conversion values to show. Once you’ve connected your accounts to Digivizer you can view each platform against the filters you choose down to individual adverts. This lets you compare content and creative against conversions, like-for-like across platforms, to identify which content performs best.

When you’re running paid social and paid search asa, you need to know how much revenue you’re earning in relation to how much you’re spending and know which campaign or ad is working best for you. How many dollars have you earned compared to ad dollars you’ve spent?

Now you can see the answer instantly. Digivizer has a ROAS or Return on Ad Spend metric that enables you to compare platform, campaign or ad – for every dollar you spend, what the number of dollars are that it converts to on your site. ROAS is calculated by dividing your Conversion Value by your Spend. If you see a value of 2.3, for example, that means you’re getting $2.30 back for every $1 you spend on ads. You can see your ROAS on the Overview screen and in the Paid Performance Table.

In the Paid Performance Table on Digivizer you can see all your paid media data organized into platforms including:

🤝 Meta (including Facebook, Instagram and Messenger)

🤝 Google (including Search, Display, Shopping, YouTube & Discovery)

🤝 Linkedin

🤝 Twitter

🤝 Amazon 

🤝 TikTok for Business

The Paid Performance Table can be further broken down into:

• Campaigns – where you can see every individual campaign you’re running in your chosen date period. The first column in the table will still reflect which platform the campaign is on, while the second is the name of the campaign.
• Adsets – where you can see every adset (group of ads) in the campaigns you’re running. Again, the first column in the table will still reflect which platform the campaign is on, while the second is the name of the adset.
• Adverts – where you can see every single ad you’re running. Again, the first column in the table will still reflect which platform the campaign is on, while the second is the name of the ad.

Each column in the table can be sorted from highest to lowest, and vice versa. The first two columns stay fixed as you scroll, so you don’t lose track of which platform, campaign, adset or ad you’re looking at. This gives you like-for-like comparisons across channel data and insights, letting you see which performs best (and worst).

Get a complete view of your paid social and paid search analytics by platform, campaign, adset, right down to individual ads in a single view. See like-for-like comparisons of what drives best cost-per-outcome to identify where to spend to get greater ROI.

With Digivizer you can use the datepicker to quickly select a date range and then use the filter option on any of the reports to focus on specific metrics including:

1. Paid spend on engagement to CPM, CPE, Link Clicks, CTR, CPC and conversion rates
2. Spend vs conversion rate across campaign, adset or advert to optimize faster and avoid wasting budget.
3. Paid social and search performance metrics across all your favorite channels

ROAS is not just another one of those marketing acronyms you’ll never use. “Return on Ad Spend” – ROAS – is super important for businesses engaging in digital advertising, such as ecommerce businesses. It helps you understand your profit margin in relation to your advertising efforts.

For digital marketers and business owners who need to keep track of every dollar spent on their online advertising and marketing campaigns, ROAS is very handy. It’s basically a shortcut to knowing if you’re making or losing money on your ads.

Sometimes it’s hard to know which channels are the best use of your marketing efforts. By keeping track of your ROAS metrics across multiple channels like social media and Google, you can know in real-time where your ads are reaching your customers and encouraging them to take action. Then you can focus on fixing areas that need improvement, and doubling down on your successes.

In the Digivizer platform, you can see the ROAS of every stage of your advertising campaigns on Facebook, Instagram and Google, right down to the campaign, adset and advert levels. That way you know exactly which ads are delivering results in relation to the budget spent.

By using insights drawn from the platform, one of our current customers went from negative ROAS to 12 in under 12 months.

Paid search is the purchase and placement of advertising on search engines results pages (SERP) of search engines like Google, Microsoft Ads and Amazon Ads.

There are three main elements of paid search: Keywords, Ads, and Landing pages. You nominate a list of keywords that relate to what you’re advertising; your ads will be displayed when people search for those keywords. When searchers click on your ads, the ads direct them to your landing pages.

Check out our 5-minute Beginner’s Crash Course below

https://www.youtube.com/embed/qSZ5jR1YwvU?start=129