Martech update: helping everyone become better digital marketers (especially SMB business owners)

January 30, 2019 - 2 minute read

Sydney, 30 January 2019 – CEOs and founders of SMBs focus on growing their businesses. It remains essential for them to know how to get the best out of their digital marketing investment. Yet many are not experts at digital marketing.

Digivizer has launched Digivizer Academy, built on its digital marketing analytics platform, to help these business owners understand the performance of their content and marketing across all their digital and social paid, owned and earned media channels.

Digivizer Academy offers two benefits: web-based training videos aimed at busy business owners available on; and monthly 15 minute complimentary digital strategy advice sessions for users of its SaaS digital platform. New users can quickly open an account, link their search and social channels to Digivizer’s platform, and immediately see their data back 30 days. These sessions are with Digivizer’s digital marketing specialists who help users analyse their data, make recommendations about channel performance, and provide insights about where to focus next.

Emma Lo Russo, CEO and co-founder of Digivizer, said: “Social and search media are powerful and very cost-effective marketing channels for SMBs. SMBs want to grow revenues and market share by getting the best from their digital marketing investment. We help them do this by providing certainty about what’s working and what isn’t across all their owned, earned and paid digital channels. We make it easy, quick and convenient  to understand and report on these insights.

“This has previously been hard and expensive to do. SMBs and early-growth businesses have been priced out of being able to consider enterprise tools . We’ve fixed that with our technology, with common measurements across all data. We’re making it affordable to anyone in any organization seeking to benefit from these digital insights to understand the content and channels that perform best.”

Topics already live include understanding the different performance measurements for paid media, owned media and earned media – and how to balance these; understanding the importance of synchronised data across different social media channels to providing meaningful insights; and how to understand the conversations in social and digital media taking place about brands.

To book a digital marketing channel and content strategy review session go to

To start using the Digivizer Academy, go to

About Digivizer

Digivizer was founded in 2010. The company’s SaaS platform allows businesses to measure their digital performance across owned, earned and paid media, priced to be accessible to companies of any size. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of data and the first 30 days free. Go to


Digivizer is at:

For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.

Phone: +61 404 432 700. Email: Twitter: @alansmithoz