Sydney, 20 May 2019: Digivizer has added LinkedIn Pages and LinkedIn Paid Media Analytics to its digital analytics platform – one of the select companies worldwide to make these measures available alongside the same measurements for other social media and digital platforms.
This means Digivizer gives digital marketers a complete picture about the performance of their digital marketing programs across LinkedIn, Google search, YouTube, Facebook, Instagram and Twitter, in real-time. Adding LinkedIn is particularly important for those businesses selling to businesses.
Digivizer now includes performance measurements for LinkedIn Pages that cover impressions, Likes, Comments, Shares, Clicks and Engagement Rate, across company pages and brand pages, and presents best-performing content over any date period chosen.
LinkedIn Paid Media allows marketers to see total spends for each platform, and then focus on data for Campaigns, Adsets and Ads. Marketers can make decisions about program performance against objectives, at clicks and conversion levels, in real-time.
For businesses or agencies managing multiple pages, these can be viewed in a single view or within individual Brand Spaces (together with all the other associated brand channels).
Emma Lo Russo, CEO and co-founder of Digivizer, said: “This is exciting for digital marketers. Until now it’s been difficult for them to compare LinkedIn paid performance alongside other social media and search platforms. For businesses selling to businesses, LinkedIn is important, and until now, analysing LinkedIn data had been manual, taking a long time to gain insights, and being difficult to compare and scale.
“That gap has been closed. It’s exciting for Digivizer to be one of the first platforms to offer a complete picture on how LinkedIn’s digital content and digital marketing programs perform. “Businesses can make better decisions about where to deploy precious budget, against each of their objectives and intended target audience. LinkedIn Pages and LinkedIn Paid Media Analytics are now in our affordable single platform that shows all owned, earned and paid data in an individual brand space.
“We see great B2B results, particularly when businesses have very specific industries, companies and executive titles they wish to reach. Knowing what is working best in creating leads and sales ensures a greater ROI on digital marketing investment in organic content and paid media.”
Digivizer helps businesses understand and get more from their digital investment across all major social and search platforms. Digivizer’s platform helps businesses measure and understand the performance of their digital marketing programs across owned, earned and paid media, in a single view, in real-time.
Digivizer offers plans that scale to the number of users, the number of connected paid and search accounts, and the number of influencers and hashtags being tracked. The Digivizer Starter Plan is US$89 per month, with all plans offering 30 days of data across all paid, owned and earned media, and the first 30 days of usage free.
Digivizer is an ad partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube).
Digivizer is at:
For more information:
Alan Smith, Head of Strategic Business Communications, Digivizer.