Digivizer lets marketers and CEOs in companies of any size see how well their digital marketing programs deliver, across all main digital social and search platforms, in a single view that’s accurate, immediate and affordable.
Sydney, 9 October 2018 – Digivizer has launched its digital analytics technology, previously available only as enterprise implementations, as a SaaS solution for organizations of any size.
The new product delivers value to all businesses of any size and skill set, by allowing anyone responsible for digital marketing to track their digital investments across multiple social and search channels.
The combination of paid media performance tracking, and owned and earned media tracking, at an affordable price, provides a breakthrough capability not previously available to small-to medium-sized businesses and start-ups.
Now, any organization can know the performance and ROI of their digital marketing campaigns, see a summary of performance of their owned social accounts, their earned media (those that are talking about them or to them) and their paid advertising, across Facebook, Twitter, Instagram and Google Ads, all in real-time in a single view.
Small companies have until now either been priced out of the large-company platforms that typically costs thousands of dollars per month, often with locked-in contract periods, or have to spend hours logging into each separate platform to understand their data manually. Anyone can create a Digivizer starter account from US$89 per month and have access to up to six social or search accounts, and share their data with up to three people. Digivizer also makes it easy to upgrade plans to include more accounts, more users, additional brand spaces, hashtags and influencer tracking.
What differentiates the Digivizer platform is that it provides normalized data across multiple digital channels in comparable metrics. Brands and users can track and analyse owned social channel performance, see who is talking about them, track influencer posts and performance, easily see how their brand is being shared visually, and see paid performance measurements – impressions, engagement and engagement rates, video views, click-throughs and click-through rates, conversions, and dollars spent.
Quotes from Emma Lo Russo, CEO of Digivizer
“Marketers everywhere struggle either to understand which media are working best for them, or to get timely, accurate or actionable data. In a recent Think with Google Report, the company states that just 17% of the advertisers surveyed were looking at the performance of all their digital channels together. That means 83% of companies are looking at fragmented data, inaccurate data, or not looking at any data at all.
“We want to serve these other 83% who want to know the performance and ROI of their digital programs so they can spend more on what works and stop spending on what isn’t working, and make these decisions as they go, not view reports months after they finish.
“As a development partner and ad partner of the major social and search platforms, we have spent eight years successfully deploying our technology for some of the largest companies in the world.
“To help us answer their needs, we developed a platform that makes it easy to share with them how their investment is performing. Once we made it available to them, we realized the value that could be delivered if we made our technology available to all businesses, which is where we are today. We have worked hard to make this SaaS solution accessible, powerful, easy-to-use and affordable.
“This is a global solution and a big opportunity. Digivizer wants to help all businesses grow by helping them understand their digital performance across all the main search and social metrics.”
Digivizer Start Plan costs US$89 per month, with all plans offering the first 30 days free. Go to digivizer.com.
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