Sydney, 3 June 2019: There are still three fundamentals that define digital marketing success: planning the program, understanding its performance, and doing both quickly and easily.
For smaller companies, or if resources and budgets are tight, these fundamentals count for even more: no company wants to waste budget on poorly-performing programs. Getting the data can often take time or be complicated to do. Comparing data across different search and social media platforms – to make better decisions about future digital marketing investment, or to justify spend – can be difficult to the point of becoming impossible.
To help businesses get more from their paid search (SEM) programs, Digivizer has added Paid Advertising strategy and support to its platform, and expanded its partnership with Google.
Businesses can now connect and assign their accounts to the Digivizer platform, and measure the performance of their paid digital programs in Google, YouTube and Display alongside the media programs they run across Facebook, Instagram, LinkedIn and Twitter – making it easy to identify and compare performance between platforms.
Also new to Digivizer account users is complimentary Digivizer Premium Ad Support, providing them access to monthly Digivizer digital strategy sessions, education and in-platform support. Businesses often pay for social and search advertising without actually knowing what is working for them and what isn’t. With Digivizer, they can measure and compare performance.
Digivizer has been a Google Ad Partner and Development Partner since 2015, and is now a Google Technology Partner.
Emma Lo Russo, CEO and co-founder of Digivizer, said: “Our commitment is to give all businesses looking to get more from their digital investment the insights they need to make better decisions. We regularly hear from businesses spending money on search that do not see the results they expect or could achieve. Digivizer gives digital marketers the data they demand about performance across platforms, to see what is working for them and what isn’t. And we back that up with online support, digital strategy overview sessions from certified experts, and training tips and videos to help them get more from their investment.
“The results users see are improvements in leads and costs in days, not weeks.
“What makes Digivizer unique is that businesses see how their digital programs are performing across all search and social media platforms, in one view, easily and affordably. This saves time and costs, and reduces complexity. Data is neither late nor incomplete. To have information that you can easily share with others, and use to make decisions in real-time, can be the difference between business success and failure.”
More information on Digivizer and adding Digivizer Premium Ad Support is on the Digivizer web site.
Digivizer was founded in 2010. Digivizer helps businesses understand and get more from their digital investment across social and search. Digivizer’s platform allows businesses to measure their digital performance across owned, earned and paid media and to easily identify what is working for them.
Digivizer offers a range of plans that scale depending on the number of users, the number of connected paid and search accounts, and the number of influencers and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering the past 30 days of data immediately, across all paid, owned and earned media, and the first 30 days free.
Digivizer is an ad partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube and Display).
Digivizer is at:
For more information:
Alan Smith, Head of Strategic Business Communications, Digivizer.