Sydney, 10 October, 2018: Goto.game has won Bluemouth Interactive’s business to manage, nurture, grow and engage with the brand’s influencer and social communities. The program will cover the extended Bluemouth Interactive brand portfolio, including SCUF Gaming, LucidSound Audio, XRocker Gaming Chairs, Prima Strategy Guides, PowerA Accessories, Nacon Accessories and RDS Gaming Accessories.
Goto.game will support social strategy development, content and concept development and the well as delivery, management and support of an “always-on” influencer program, community and event activations, user-generated content nurture and a publishing program.
Goto.game will use Digivizer’s real-time digital analytics platform to report on channel performance, influencer and user-generated content, and content performance.
This new engagement continues an encouraging second year for goto.game which launched in August 2017, backed by Digivizer, Australia’s leading digital analytics and activations company. Brands that work with goto.game include Bethesda, Intel, Legion by Lenovo, ZOTAC, Hybrid World, Gfinity Australia and Tainted Minds.
Phid McAwesome, Head of goto.game, said, “We are excited to bring Bluemouth Interactive into our already amazing list of industry players we work with. Bluemouth Interactive represents some of the best products in the gaming peripheral industry. We can’t wait to get our hands on them and share them with the broader gaming community.”
David Provan, Managing Director of Bluemouth Interactive, said, “Thanks to the strength of licensed products regularly coming down the pipeline, we consider ourselves privileged to already have one of the industry’s biggest social followings in Australia and New Zealand. However there’s always more we can do, and due to the constant shifts in consumer tastes, goto.game is best placed to help us supercharge our brands’ social engagement with gamers like we’ve never seen before.”
Goto.game is dedicated to the gaming industry, gamers and gaming content creators with the aim of bringing Digivizer’s wealth of knowledge and technology analytics and social activations to a wider audience. Goto.game is the go-to destination for influencer management, industry activations and promotions, daily updates, news, reviews, streams and gaming opinions.
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For more information:
Head of Strategic Business Communications, Digivizer
0404 432 700