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A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

Featured Article

Harness Generally Accepted Marketing Principles for success

February 23, 2022

A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

A young woman against a yellow background with the title Why we NEED Generally Accepted Marketing Principles

Digivizer CEO, Emma Lo Russo, explains why it’s time to take the measure of digital marketing and make marketing governance a priority. In accounting, there are Generally Accepted Accounting Principles. In boardrooms, there’s corporate and financial governance, particularly important and mandated in law for listed and private companies. Marketing [...]

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An illustration demonstrating how big Amazon Ad's market share is

An illustration demonstrating how big Amazon Ad's market share is

Amazon Ads, Paid Search

Amazon Ads’ Slice of the Pie

When it comes to advertising, both in the US and around the world, there is an established duopoly that dominates where brands choose to [...]

December 9, 2021

Analytics, Product Updates

ROAS and Why it Matters For Your Business

Learn more about Return on Ad Spend (ROAS) - what it is, why it's important, how to calculate it and more. [...]

December 8, 2021

An image of a shopping cart filled with Amazon packages seen through a phone screen with the headline "10 Reasons Amazon Ads Needs to be in your Marketing Mix"

An image of a shopping cart filled with Amazon packages seen through a phone screen with the headline "10 Reasons Amazon Ads Needs to be in your Marketing Mix"

Amazon Ads, Marketing

10 Reasons to add Amazon Advertising to your Marketing Mix

Amazon Advertising is the newest tool to add to your marketing mix. Here’s ten reasons why you to invest in your Amazon advertising strategy. [...]

December 7, 2021

Guides, Paid Social

Your Guide to Social Media Targeting

When it comes to social media ads, there are two ways to stand out in the crowded arena of peoples’ feeds: creativity and relevancy. [...]

December 6, 2021

Amazon Ads blog header image

Amazon Ads blog header image

Amazon Ads, Paid Search

Amazon Ads: The Beginner’s Guide

Ecommerce businesses need to consider how to add Amazon Ads to their digital marketing strategy. Here's how to get started. [...]

December 2, 2021

Twitter former CEO Jack Dorsey's face - Image by Reuters

Twitter former CEO Jack Dorsey's face - Image by Reuters

Industry News, Social Trends, Twitter

Twitter co-founder Jack Dorsey resigns as CEO. So what?

by Emma Lo Russo, CEO, Digivizer Jack Dorsey’s news marks another milestone in the history of social media, Twitter in particular. Early commentary [...]

December 1, 2021

Analytics, Marketing, SEM

How to Make Organic Search Content Work Harder for You

Discover how to make organic search engine marketing work for you - then turn it into an amazing tool for boosting your business online. [...]

November 24, 2021

Digi-Carousel-BlogHeader

Digi-Carousel-BlogHeader

Facebook, Paid Social

How to Create Amazing Carousel Ads for Social Media

Carousels are an awesome social media ad format to show off multiple features, engage audiences for longer and test what’s working and what’s not. [...]

November 4, 2021

Nick Reynolds

Nick Reynolds

Marketing, Podcast

Growing Global Brands with Data-Driven Marketing – CMO Nick Reynolds

Nick Reynolds, Global CMO for Johnson Controls-Hitachi talks to Masters of Metrics podcast host Emma Lo Russo about working for tech giants like Apple [...]

October 13, 2021

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