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7 things you should no longer hear when planning your social strategy

  1. I don’t know who I need to influence.
  2. I don’t know what’s being said about my organization.
  3. I don’t understand why these things are being said.
  4. I don’t know who’s saying these things.
  5. I can’t see sales opportunities in the social web.
  6. I can’t tell which of my customers are talking about my organization on the social web.
  7. I don’t know what the social web can deliver to my organization.


Alan Smith: is Head of Customer Engagement at DIGIVIZER.