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Who (and why) much more important than how many

We’re doing some new work with a client right now that’s exciting because we’re able to identify, plot and map the influencers that actually make a difference to our client’s business and marketing, using the social web.

What’s different, and what counts, is the make-up of the audience that the influencers reach, not the size of the audience.

What’s important is influencing consumers who are ready to buy, and who therefore turn to influencers who make recommendations about what to do and where to go.

Those are the influencers our client wants to talk to, and their audiences are those they want to influence.


Alan Smith: is Head of Customer Engagement at DIGIVIZER.